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Paid CAC Paid CAC is the cost per customer acquired by placing an ad . This includes customers acquired through web or SNS ads, and customers acquired by promoting purchases through campaigns. By calculating the Paid CAC for each measure, you can see the cost-effectiveness of each measure. 3. Blended CAC Blended CAC is the cosis the sum of Organic CAC and Paid CAC . It is the customer acquisition cost for the entire business.

When people talk about CAC, they usually mean mozambique email list 150000 contact leads Blended CAC. 2. Differences from CPA Image of difference from 2CPA CAC and CPA are often confused, but they differ in what is included in the cost. CPA refers to the advertising cost spent to acquire a new customer. CAC, on the other hand, refers to the total cost spent to acquire a new customer. In other words, CAC includes CPA. The Benefits and Importance of CAC (Customer Acquisition Cost) There are two benefits and importance of CAC.



1. You can invest in cost-effective measures Calculating CAC will help you understand which strategies are cost-effective and which are not. For example, if your new customer numbers are increasing but your revenue isn't turning a profit, you may be investing too much in Paid CAC. In that case, you may be able to turn your revenue into a profit by allocating your Paid CAC budget to Organic CAC. You can also use Paid CAC to identify poor cost-effectiveness and improve your CAC by allocating your advertising budget to more cost-effective options.