Why I like this email:
They put the spotlight on real customers by featuring user-generated content and reviews. This strategy allows potential buyers to see how products are being used and loved by others, giving them confidence that they, too, will have a positive experience.
The highlight of the email is the staggering numéro afrique du sud whatsapp number of five-star reviews—26,000 and counting. Sharing this kind of data provides instant social proof and reassures new subscribers that they’re making a well-loved and highly rated choice.
The tagline “Don’t just take our word for it” adds a human touch to the email. It feels conversational, as though a friend is giving a recommendation.
3. Stanley
Nothing drives action quite like urgency, and Stanley knows how to tap into it.
Why I like this email:
A good subject line can make or break an email’s open rate, and Stanley nails it with “A Fan Fave Returns.” This phrase taps into the customer’s nostalgia and excitement by reminding them of a product they already love.
The idea that this fan-favorite product is only back for a short window of time taps directly into FOMO. Customers feel the pressure to act quickly or risk missing out on a product they know has been a hit before.
The email is visually stunning, featuring high-quality product images that bring the offer to life. This is really important in email marketing, where visuals can be the difference between a quick scroll and a click-through.
4. AG1
AG1 email marketing campaign
AG1 knows how to use urgency effectively with a time-sensitive offer.
Why I like this email:
The phrase “Final hours on this offer” injects a sense of urgency into the email, prompting customers to act quickly or risk missing out. This countdown pressure is an excellent way to nudge subscribers who may have been on the fence.
AG1’s email removes any hesitation by providing a complete breakdown of their welcome kit. By clearly listing each product included in the offer, they eliminate any guesswork and make the value of the bundle crystal clear.
The email also features testimonials from happy customers. These positive reviews help reassure potential buyers that others have had great experiences, adding social proof to the equation.
