Email marketing can be a very powerful tool, but if an appropriate strategy is not applied or the format of the emails is boring, too commercial or based on the use of clichés, it will hardly achieve its goal.
The good news is that making creative emails is an art that can be canada phone number data learned. And with the tips I'm going to leave you here, it will be easier for you
In other words, my goal with this post is to help you improve the metrics of each email you send. I recommend tracking your metrics to check this.
Email marketing is a strategy that, when well implemented, offers a significantly higher ROI than the rest. Several studies put it at 42, although it can reach up to 50€ per euro invested.
In addition to taking into account the content of each of your emails, it is essential that you take care of your language, expressions, format, words and multimedia resources that you use.
That said, let's look at some tips for creating original emails.
1 Original Emails: Inspiring Ideas
1.1 Clean design
1.2 Add urgency
1.3 Content of interest
1.4 Simple vocabulary
1.5 Original calls to action
1.6 Own language
1.7 Playing with GIFs
1.8 Use Storytelling
2 Creative and original emails: Examples
2.1 Lucia Be
2.2 SocialGest
2.3 Adobe Stock
2.4 Genially
2.5 Charuca
Original Emails: Inspiring Ideas
If, as we said before, you want to get the most out of the investment you make in your email marketing strategy, it is essential that you research how to create creative and original emails.
So that we understand each other…I will give you an example!
Imagine you're looking for a house, but none of them fit your needs. Either because it lacks rooms, because it's not big enough, or because the price is too high. But one day you visit one that has everything you were looking for and, what's more, at a price that fits your budget.
In addition, the person who shows it to you gives you a very clear and attractive explanation. After your visit, you are sure… you want to keep it!
In email marketing, we must try to make the emails we send like that house: always focused on the needs and desires of the audience, adapted to their language and with a clean, clear and orderly format.
To create an effective email marketing strategy, you must establish your objectives, know your audience, define the type of emails you will send, set a frequency and have the right tools.
To create an effective email marketing strategy, you must establish your objectives, know your audience, define the type of emails you will send, set a frequency and have the right tools.
To this we must add a good dose of creativity and originality to get the subscriber to open and read them.
Let's see how you can achieve all this with email marketing!
Clean design
Believe it or not, the most read emails are those that are based on a very simple (practically minimalist) design. This makes reading much easier and makes the subscriber feel comfortable with the email.
To design clean emails you must take into account aspects such as:
