Achieving a good ranking on Google and other search engines is very important for those investing in SEO. After all, organic traffic derived from these channels is vital to a successful online strategy.
But a question that many Digital Marketing professionals have in mind is: does the bounce rate affect the position of a website in Google rankings or not?
To answer this question once and for all, let’s take a andorra email list 24290 contact leads deep look at how bounce rate can affect your business, covering each of the following topics:
What is bounce rate?
Is bounce rate the same as exit rate?
Is high bounce rate a problem?
Does bounce rate make a difference to your Google rankings?
How does bounce rate affect your site?
What can I do to reduce the bounce rate?
What is bounce rate?
Bounce rate is the rate of bounce, that is, when a person accesses a website and then leaves it without interacting or being interested in any other page.
This output can occur in several ways. Users:
they clicked the "Back" button in the browser;
closed the page/tab;
were linked to another site — within your own page;
entered a new address;
or have simply been inactive for a certain period of time (30 minutes, following the Google Analytics standard).
Remembering that the calculation of this metric is done by dividing the sessions of a single page by all the sessions.
Is bounce rate the same as exit rate?
It is very common to have confusion with these concepts, but it is important to keep in mind that they are very different terms.
While the bounce rate, as we said before, shows how many visitors have entered and exited a page, without any interaction, the exit rate indicates how many visitors have left a certain page.
Thus, the bounce rate is linked to the landing page. On the other hand, the exit rate, as its name suggests, is related to the page where the visitor leaves the blog or website.
