In 2021, according to App Annie’s State of Mobile 2022 report , people spent one-third of their waking hours on their phones . That’s a solid 4.8 hours per day of app browsing.
What does that mean? A 30% increase in usage since 2019.
With that information, the question marketers and managers need to ask themselves is: How can we succeed in a mobile-first world , where consumers spend a staggering 3.8 trillion hours browsing on them?
We have some insights to share that may help you answer this question.
By comparing numbers from 2019 to 2021, we can see angola email list 276670 contact leads how users have behaved over the years and then think about the impacts or opportunities that could result from these changes.
So read this post until the end and find out everything!
The rhythmic melancholy of the pandemic
First, we have to consider the changes that occurred in 2020 and 2021 due to the COVID-19 pandemic. We have seen an increase in mobile usage because the world has been our home for literally years.
Having devices closer together has kept people more connected, not just for entertainment. It has also influenced new work norms.
According to the report, the most searched commercial keywords on the iOS App Store in 2021 were related to video conferencing platforms, such as Zoom , Google Meet and Teams, along with scanner apps.
And, as we’ve said here before, remote work doesn’t sound like something that’s going away with the end of the pandemic. Many mobile usage habits that emerged with the pandemic can safely continue into 2022 (and beyond).
A quick overview of the global scenario
Let's take a broader look at the data report:
As for 2021, Brazil and Indonesia stand out with results of more than 5 hours on mobile apps . This is about 2 hours more than the last country in the research ranking, China, with a little more than 3 hours a day.
The United States ranked tenth with 4.2 hours per day (one hour more than Americans spend watching television).
