During the pandemic, even the least prepared businesses were forced to rely more on social media as the core channels for their marketing , sales, customer service and more.
In fact, Hootsuite’s 2022 Social Trends Report indicates that 83% of marketers surveyed reported having some level of confidence in quantifying the return on investment (ROI) of their social media efforts , up from 68% last year.
Among those who felt most confident, 55% said their social media advertising strategy was fully integrated with other marketing activities, while 48% said they use social media to learn more about their customers so they can deliver exactly what they want and need.
The fact is that the impact of social media on marketing antarctica email list 5644 contact leads has caused organizations to realize the benefits that can also have on the rest of the companies: leveraging the value of social media to help other departments stand out .
That's why it's a good idea for your brand to focus on developing a social media strategy in 2022 that not only considers its marketing efforts, but also has a real impact on other areas of the company.
But how can you achieve this?
Answers straight from the source: An interview with Hootsuite senior copywriter Konstantin Prodanovic
Today, we bring you the third article in the Rock Content series in partnership with Hootsuite (if you missed the first two, you can read them here ) in which we will speak with Konstantin Prodanovic, lead writer for Hootsuite's Social Media Trends 2022 report.
Enjoy the interview below!
"The most important lesson for marketers is not to treat organic and paid as separate production centers when implementing a social media marketing strategy."
Konstantin Prodanovic, Hootsuite
Rock Content: The COVID-19 pandemic meant that many businesses had to turn to social media to stay afloat. Do you think it also influenced businesses when it came to quantifying the ROI of their social media marketing initiatives?
Konstantin Prodanovic: Absolutely. Many business leaders found themselves in a position where they had to use social media for many things they were not used to. It then became their central marketing, sales and customer service tools all in one. And I am sure the pandemic has affected their perception of the business utility of social media.
RC: This year we witnessed a lot of changes in social media. New networks like TikTok are growing rapidly and some marketers are saying that Facebook is dead. Do you think these changes and rumors will greatly impact social media marketing strategies?
KP: That’s a great question (laughs). The short answer: yes. The long answer: I think TikTok’s dominance has totally impacted social marketing strategies, and more so when it comes to customer segmentation and creating niche audiences .
TikTok shattered the preconceived notion that the true utility of social media comes from its use as a mass marketing tool. Marketing experts understand that there is increasing value in social media’s role as a digital community-building resource and are focusing on the more targeted and specialized interest groups that thrive on networks like TikTok.
But at the same time, I wouldn’t be so quick to wr
