7. Keeping track of opt-ins is mandatory
In order to use opt-ins, you must be able to demonstrate that the opt-in has been issued as of July 1, 2021. Just like with email marketing. You can do this in a database, CRM or CDP, for example. In addition to storing the data, you must also store the information about the opt-in. According to the GDPR, you must store at least the following data about the opt-in:
Who issued this
What the status is
When this is obtained
What permission has been given
The biggest adjustment to the law is therefore in the opt-in and the required registration. Within the GDPR and Telecommunications Act, consent is described as a free, specific, informed and unambiguous expression of will. With which the data subject accepts the processing of his data by means of a declaration or unambiguous active act.
In addition to the requirements for obtaining an opt-in, you must also take into account:
The organization must be able to demonstrate that hong kong telegram data permission has been given. Record the date, time and source of this.
Withdrawing consent should be as easy as giving it. If you have requested consent online, this should be possible to cancel online. You may not demand that this must be done by telephone or letter. And certainly not in an environment that requires you to log in.
There may be no adverse consequences for the person withdrawing consent. For example, limiting the use of an app when no opt-in has been given is not permitted.
If you break the law you can be fined. The ACM is the supervisor of the Telecommunications Act in the Netherlands.
Unknown Caller Telecommunications Act
Also read: From opt-out to opt-in: changes in the Telecommunications Act
What remains the same in the Telecommunications Act?
What remains the same? Calling about subjects that do not have a commercial message attached to them and calling people with whom you have a customer relationship.
Service messages
When you call without a commercial message, you do not need permission. This call then falls under the heading of 'service message'. Following statements by the Advertising Code Committee, service messages meet the following elements.