1. Main message first
The internet is full of beautiful newsletters . Make sure that the most important message of your email is immediately visible, after the recipient opens your email. Prevent the reader from having to scroll to see the message. Place it above the fold . By this we mean the fold of your screen.
Everything above the fold is the part of your newsletter that is directly visible, without having to scroll. On your mobile, you obviously have to take into account different proportions. The image below is a india telegram data good example of McDonald's. With the right message, they are directly visible, without having to scroll.
2. Less is more
The internet is full of tips and tricks about call-to-actions. For example, don't use ghost buttons . By ghost buttons we mean buttons where the background color is the same as the background color of the object they are in. Did you know that a red button can actually be off-putting? On the other hand, red does grab the reader's attention. It's all tricky.
There is one principle you can test: less is more! Research shows that offering too much choice makes it so that the consumer, or in this case the recipient, cannot make a choice. So the less choice you offer your readers, the greater the chance of clicking. Therefore, determine before sending, what purpose your newsletter should meet.
3. Dark mode
Dark mode is a color setting that darkens the appearance of your mobile operating system or an app. Normally, the background is white and the text is dark. With dark mode, you turn this around. Dark mode is becoming increasingly popular . How do you take this into account.
