Whether by focusing on target audience preferences or engaging more intensely with them on social media, B2B companies must investigate ways to adapt their marketing to increase brand reach, drive sales, and remain relevant in their industry.
This process involves identifying and targeting new target audience groups with the help of CRM software like efficy . This is a crucial touchpoint in B2B growth, as it is important to have an increasing number bulk sms portugal of companies on your contact list, along with information about their interactions with the company.
However, reaching new target audiences requires a combination of marketing strategies and channels, as more than 85% of customers demand a balance of digital and non-digital experiences with brands. Customers are more likely to increase their average spend with a brand by leveraging these channels with a more personalized approach to their messaging.
In this post, we look at digital and non-digital tactics to help you expand your marketing reach and target audience:
What is a target audience?
For a B2B (business-to-business) company, a target audience is a specific group of companies or organizations to which you intend to sell your products or services.
This group is chosen based on factors such as:
the company's offers,
the needs and concerns of the group, and
the group's ability to benefit from the company's offerings, within its economic possibilities.
Let’s say your B2B company sells enterprise software. Chances are you’ll tend to target large corporations in a specific industry, such as finance or healthcare.
Your target audience may need the software for something specific, such as compliance with industry regulations or the ability to manipulate large amounts of data, and they certainly have the resources and budget to purchase and implement it.
B2B companies need to clearly define and understand their target audience (through market research and analysis, customer interviews, and surveys) to effectively market their offerings.
Why is target audience growth important?
A stagnant target audience forces B2B companies to rely on a single market or group of customers, leaving them extremely vulnerable to changes in customer behavior or market fluctuations. It also limits their marketing potential, which impacts their bottom line and spills over into other initiatives, such as investing in product development.
