causing panic and uncertainty among marketers around the world. This is the mystery that we will try to resolve throughout this article. What alternatives will we have when Google eliminates cookies? Google has admitted philippines telegram data that relevant advertising is hard to imagine without third-party cookies, which is why it has introduced an alternative: Federated Alternative Learning of Cohorts (FLoC) .
In 2022, third-party cookies will be abolished by Google Chrome and as part of the Projekts Privacy Sandbox, Google has already integrated several approaches to enable performance-based advertising without third-party cookies. To do this, Google has brought into play the Privacy Sandbox technology for Interest-Based Advertising (FLoC). In this way, groups of people with common interests should replace individual identifiers . I'm a little lost, how does it work?
