The current uncertainty is causing sales cycles to cell phone number list become longer and purchasing decisions to be taken more slowly. According to data from HubSpot , collected from more than 70,000 companies, the coronavirus crisis has caused weekly drops in the number of closed deals worldwide of between 10 and 36 percent.
HubSpot Study
In this phase of sales stagnation, it is more important than ever to pay attention to current customers. Even before the coronavirus crisis, studies suggested that retaining an existing customer costs five times less than acquiring a new one .
Not only should you think that satisfied customers attract new customers , which is true, but they also open up sales opportunities through cross-selling strategies , always with solutions that will really help them meet their goals. All employees in your company who are in contact with customers should be able to detect new opportunities to offer related products and services. Of course, without pressure and as long as it makes sense.
