How will this affect companies that use cookies to track user habits?

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There is still a year left before cookies disappear, so we will have to wait to see if these alternatives are definitive or if new ones will be developed. Last May, Google announced that it would permanently remove third-party cookies from its Chrome browser within two years . Other browsers, such as Safari (Apple) and Mozilla, have also implemented similar measures with the aim of improving privacy on the web.

Why is Google's decision so important? Among other things, because Chrome is one of the most widely used browsers in the world. Many industries are waiting to see what happens with Google's change russia telegram data in cookie policy. Cookies , a highly questioned tracking model Third -party cookies are pieces of code that are sent to the devices from which we browse to track search habits .



This system allows, among other things, to offer personalized advertising and to avoid us having to enter our passwords every time we visit social networks. The use of this tool is widespread. The browsing data it provides is the basis for creating more effective marketing campaigns. However, cookies have been under question for some time now. On the one hand, due to privacy concerns, something that users are increasingly aware of.