Iyo inzira yekuongorora yekuongorora kushanda kwekushambadzira kwekudyara (ROMI). Inofungidzira kushandiswa kwe data yerwendo rwevatengi. Izvi zvinotora muakaunti ruzivo rwakabatana nematanho anotevera ekudyidzana:
kuona chiziviso;
kusvika panzvimbo;
kuita kutenga;
dzokorora mirairo.
Kuti uone iyo ROI yekushambadzira mumatanho akawanda, unofanirwa kutarisa nzira yese. Muchirevo cheROMI whatsapp number data ongororo, tsika analytics haishande. Zviri nyore kutsanangura izvi nemuenzaniso.
Ngatitii pane online chitoro. Vashandisi vanouya kwairi kubva kune akasiyana chiteshi, uye vanoenda zvakada kufanana:
Kushanyira sevhisi yekushambadza.
Chinja kubva kwairi kuenda kune saiti.
Buda.
Purchase.
Panguva imwecheteyo, pane zvakawanda zvakasiyana-siyana mukugadzirisa. Mutengi anogona kuisa odha kuburikidza ne online fomu, chat kana nerunhare. Nzira dzakasiyana dzekubhadhara dziripowo. Munhu anogona kubhadhara nekadhi, kuburikidza nehurongwa hwekubhadhara, kana nemari pairisiti. Zvakajairwa analytics hazvipi data pane ese aya akasiyana. Nekuda kweizvozvo, zvakanyanya kuoma kuona iyo yekutanga traffic sosi.
Naizvozvo, kana ukafunga kutanga online chitoro , iva nechokwadi chekutarisira magumo-kusvika-kumagumo analytics. Izvi zvinoteedzera mibairo yako uye nekunatsiridza mashandiro ako ekushambadzira mishandirapamwe. Iwe haufanirwe kutambisa bhajeti yako nekuti iwe unozoziva kuti ndedzipi nzira dzakanakira bhizinesi rako uye dzinopa mari zvakanyanya pazviri.
Ongorora mishandirapamwe yekushambadzira
Bhizinesi mabhenefiti ekupedzisira kusvika kumagumo analytics
Masevhisi ekushambadzira haapi ruzivo rwese. Sevhisi yekushambadzira inogona kuratidza shanduko yakanaka kana kudzvanya mitengo. Asi hazvitarise zvimwe zviito zvemushandisi.
Uchitarisa iyo CRM data, unogona kuona kuti kutengesa hakuna kuwedzera zvakanyanya. Zvakare, pane dzimwe nguva apo munhu anogona kusiya ngoro , kana kudzima kurongeka. Iyo analytics yebasa rekushambadza rinoratidza kugona kwakanyanya kwemushandirapamwe. CRM data inoratidza zvimwe. Nekudaro, iyi traffic sosi haisi iyo iyo mari inofanirwa kuwedzerwa.
Izvi zvinobuda mhedzisiro yekufananidza data yenzira yemushandisi. Aida kuti mashoko anobva kumativi maviri acherechedzwe. Iyi ndiyo yekupedzisira-ku-kuguma analytics. Iyo nzira inopa rekodhi yevatengi rwendo data, ichikubvumidza iwe kuona iyo chaiyo mupiro we traffic masosi kune yekutengesa funnel.
Iyi nzira inopa zvikomborero zvakawanda:
Kuongorora kutengesa, kusanganisira kuona izvo zvinonyanya kufarirwa uye zvine pundutso zvigadzirwa zvekambani.
Wedzera ROI yako nekuona nzira dzisingashande dzekushambadzira.
Kudzivirira Affiliate Marketing Kubiridzira.
Wedzera kutengesa nekusimudzira data kuchengetedza vatengi , kutyaira kudzokorora kutenga, uye kuunganidza mhinduro.
Kugovanisa kunobudirira kwebhajeti rekushambadzira.
Customer segmentation inobva pakutenga maitiro .
Ndeapi maturusi anodiwa pakupera-kusvika-kumagumo analytics?
Pakupera-kusvika-kumagumo analytics, chinonyanya kukosha iID yevatengi (CID). Inowanikwa mumakuki. Chiziviso chinochengeta ruzivo rwakakosha nezvemushandisi rwunogona kushandiswa kuongorora mushandirapamwe wekushambadzira.
Kunyanya, sezvinotevera:
CRM . Batanidza maitiro emushandisi ari mutengi identifier (CID) kune chigadzirwa kadhi.
Imwe yevanotungamira CRM vanopa, Salesforce ine eCommerce cloud yekubatanidza yakagadzira yakasimba system inobatsira mushandisi kubata ese ekushambadzira zviitiko papuratifomu imwe chete. Vashandisi vari kusarudza iyo Salesforce kosi kuti vagare vachienderana nekuchinja kuri kuita
Google Analytics . Tumirazve pano ruzivo nezve kutengeserana kwapera (zviri muCID).
Payment system. Funga kuendesa data kubva kwairi kuenda kuGoogle Analytics.
Mishumo inonyanya kukosha muGoogle Analytics
End to end analytics report
Chaizvoizvo, mhando nhatu dzemishumo dzinogona kubatsira kupedzisa analytics yakawanda-yakapfuma data. Ndinoreva avo vanoongorora:
Kufurira kwezvirimo. Semuenzaniso, maitiro uye traffic traffic. Zvakare, teerera kune data kubva pasocial network.
Kuita kweInternet sosi, pamwe nemamodheru ekukwezva. Nhamba ye data inogona kuwanikwa pano yakasiyana zvikuru. Tsvaga fend-reports pamusoro pemaitiro emushandisi, kukurumidza kurodha peji, uye kuita kwenharembozha.
SEO kunyatsoshanda . Izvi zvinoreva mishumo inoongorora mazwi makuru, pamwe nemapeji anobatana nesaiti yako.
Mhedziso
Kana kambani ikaisa mari mukushambadzira kwepamhepo , saka kuongororwa kwemhando yepamusoro yekushambadzira mishandirapamwe kunodiwa. Chete nekuongorora iyo data inogona kugona kushanda kwematanho. Izvi zvinogonesa ako ad campaigns. Izvi zvinoreva kuti ichakwirisa bhajeti rekushambadzira, tsvaga chakanangana nevateereri uye zvinobudirira kuwedzera kutengesa.
