These changes have a direct impact on the accuracy of the open rate metric , as users now have more control over whether or not they want to allow their email spain business fax list opening activities to be tracked. As a result, the open rate may not reflect the true level of audience engagement and participation.
Other relevant metrics for your email marketing campaigns
So, what metrics are most relevant to measuring the success of your email marketing campaigns today? Here are some KPIs you should keep in mind:
Click-through rate (CTR): Click-through rate measures the percentage of recipients who click on one or more links within your email. This metric is a stronger indicator of recipients’ actual engagement with your content, as it demonstrates action beyond simply opening the email.
Conversion Rate: Conversion rate tracks the percentage of recipients who take a desired action after interacting with your email, such as making a purchase, registering for an event, or filling out a form.
Revenue generated: By linking your email campaigns to revenue tracking, you can directly measure the return on investment (ROI) of your email marketing strategy . This allows you to assess the real value your emails are generating for your business.
