The essence of non-price competition

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Competitive struggle in the economic sphere can be conducted by different methods, which are combined into two categories – price and non-price. Price competition has a simpler form: here, manufacturers try to attract additional buyers by reducing the cost of their goods and services. Sometimes, companies set the price bar even lower than the cost price and deliberately incur losses in order to knock out a competitor, and in such a struggle, the one with more reserves wins.

As a rule, in such a situation, large companies are in a more advantageous position korean girls number which, due to cost savings and re-profiling of production, can afford to reduce prices. Small sellers in such a situation most often fail to maintain their market niche.



Non-price competition of the company

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Non-price competition includes more diverse forms of economic struggle. For example, it could be improving the quality of a product, expanding its functionality, offering an original design, creating attractive packaging, providing service, etc.

In non-price competition, the goal is to increase the value of the product in the eyes of consumers in order to increase sales. Accordingly, the company can work in several directions at once: expanding the range, modernizing production, aggressive advertising, using new distribution channels, etc.