Google Ad Manager and all of the search engine's advertising partners

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For the moment, its only commitment is to offer Privacy Sandbox as an open tool to which any company can request access. On a practical level, the end of third-party cookies will be felt in DoubleClick, the Google Display Network, . Far from being frightened, we should see this paradigm shift as an opportunity to innovate. The creation of alternative tools could be the solution.

One of the formulas being considered is based on platforms where the user leaves their browsing preferences and configures their privacy. With this method, users would control which ads they want to see and advertising south africa telegram data companies would generate more efficient marketing campaigns. It's a win-win situation that would benefit everyone. How do you think the change in Google's cookie policy might affect your company ? If you want to design successful marketing strategies for your sector, contact us .



At Ipanema we specialize in growing businesses with advanced and effective methodologies that will help you multiply the results of your campaigns.ABM (Account Based Marketing) has become a very common practice, especially for the B2B sector , when making sales through account-based marketing, that is, going directly to the company that interests us as a client, or to be even more specific, to the person who makes the decisions within the company.