Brand Mentions: Learn Who's Talking About Your Competitors
You already know a lot about how competitors optimize their websites. What you also need to do is keep an eye on their external promotion strategies (PR, link building, and social media). You can track their activities by setting up brand mention alerts.
Brand mention monitoring provides the following benefits.
You know which blogs, forums and social media channels your competitors are using. Most likely these sources are popular with your target audience.
You will see the dynamics of brand mentions : if you know how often your rivals are being discussed online, you should make an effort to reach the same numbers.
You will get a list of websites that are open to japan telegram data listing businesses from your niche. It will help develop PR and link building relationships.
How do you monitor competitor brand mentions?
There are many tools for monitoring brand mentions and discussions around a particular business niche. For example, Brand24 and Awario help track mentions on Twitter, YouTube, articles, podcasts, forums and blogs.
Here’s an example from Brand24. It allows you to track competitor mentions across channels (but Facebook and Instagram mentions are only available for your own brand):
Track competitor mentions on channels.
All you need to do is create a project and enter different variations of the competitor's brand name. For example, Big Think, bigthink, and bigthink.com. Once you've done that, the tool will start collecting mentions and give you valuable insights on the sources you can use for promotion.
Learning from competitors
Competitive research is truly one of the most important aspects of analyzing your market and building a successful business strategy. But it only works if you know what metrics to look for and how to put the insights into action. Choose a useful tool and get the most out of your competitor research.
