For example, research shows that on the popular blogging platform Medium, the average article read rate is about 40%, meaning only 2 out of 5 readers read the article to the end.
A study by Chartbeat and Slate.com found similar results.
Как ведут себя пользователи при чтении
That is, for the text to sell, you need to know how it works. Next, we will talk about the latest trends in creating a selling text, modern users and, of course, content authors. You will find a lot of useful, relevant information, let's continue.
Nikolay
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What is sales copy in 2024?
Any text that advertises something is selling. Advertising can be open or veiled. You can advertise both a product/service and a brand/name.
A competent approach, executed according to clear algorithms, leads to the desired effect: action (purchase, registration, subscription, etc.) or brand popularization. We will discuss these algorithms in detail in the following chapters.
The times of straightforward calls to action “Buy me!” are long gone. For a text to sell, it must identify and solve the client’s pain points and close possible counter-questions. It is written taking into account the characteristics of the target audience. Content for 30-year-old housewives, 15-year-old teenagers, and 40+ businessmen will be different.
That is, and informative (useful). Its other attributes (correct structure, graphics, etc.) reinforce the effect. And all together leads to the desired action.
Here are examples of bright selling texts on website pages.
примеры ярких продающих текстов на страницах сайтов
примеры ярких продающих текстов на страницах сайтов-2
The text on these pages of the site is short, clear, informative, individual and visual. It makes you want to read it and work with the brand further.
I suggest we figure out what types of sales texts there are. This will make it clearer what we are working with.
I will describe them briefly. In the following chapters I will examine in detail the principles of creating sales texts and the features of individual types.
Types of selling texts
Texts for website pages. This is the main page, About the company, service pages, product cards. Here you need to inform the buyer about the company/its products and sell them.
Landing (from the English “landing” - landing, landing) is a separate page on a website (or a one-page website) created for a specific purpose, most often to attract and convert target users. The user gets to it by clicking on a link in a banner, search, social network, ad.
Landing pages have a well-thought-out block structure with mandatory graphic elements.
An example of a landing page with a high conversion rate (46.85%).
Пример лендинга с высокой конверсией
Source: twillory.com
Texts for email newsletters. Letters written to increase sales or strengthen relationships with clients. Nikolay Shmichkov wrote an excellent guide on this type of texts, “Email newsletters in 2024” . We also have a podcast about creating letters for email newsletters, so I won’t go into detail.
Как писать Email | Урок #63
1X
Advertising slogans. Short and catchy phrases designed to attract attention and enhance the brand image.
Here are 5 examples of the most famous slogans of popular brands. Such catchy phrases can be used not only in print, TV or radio advertising. They are also ideal for online texts.
Рекламные слоганы
Advertising slogans that are on everyone's lips
Skittles – “Taste the Rainbow”
Red Bull – “Red Bull Gives You Wings” (“Red Bull gives wings”)
Nike – “Just Do It”
McDonalds – “I'm Lovin' It”
Apple – “Think Different”
Texts for social networks. Posts, articles, advertisements intended for publication in social media. We also have a lot of detailed expert materials on this topic. I recommend reading them.
Articles:
4 METHODS OF EARNING MONEY ON INSTAGRAM
HOW TO MAKE MONEY ON FACEBOOK: 5 WORKING METHODS
INSTAGRAM BUSINESS ACCOUNT: 4 SIMPLE STEPS TO SET UP + 4 PROMOTION TIPS
Press releases. Informational materials for the media to tell about a new product, event or other company news.
An example of a press release from a dental clinic that we are promoting.
Пример пресс-релиза стоматологической клиники
Reviews and cases. Success stories demonstrating the effectiveness of a product or service. Example of a case study SEOquick .
Texts for a blog. Yes, they can also be selling, and not just informational. After all, no one is stopping you from telling about your products, successes, offering a product/service or publishing company news in a corporate blog.
Commercial proposals are aimed at addressing the target audience directly. Creating a commercial proposal for a business is a responsible process. The company has only one opportunity to offer services to the client, and in this context, the first commercial proposal must be ideal. You can read more about creating a commercial proposal in this article .
In fact, there are more types of sales texts, but I have chosen the main ones.
