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Google yanga iri pakati pematare uye matambudziko kubva kumativi ese. Kambani yakatarisana nekurasikirwa kuchangobva kupfuura kweUS v. Google LLC (2020) uye sarudzo iri kuuya paUS v. Google LLC (2023), asi vakwikwidzi vakawanda vakatorawo mukana uyu kuunza masutu avowo.
5 Mazano ekugadzirisa yako yekutsvaga Strategy Mushure meGoogle Antitrust Lawsuit
Usanyanye kuita: Google icharamba iri yepakati yekutsvaga hub.
Ini ndinodyara ruzivo rwevatengi: Ramba uchidyara mari yekutsvaga data.
Enda kukosha-centric: Tarisa pakupa kukosha kwakanyanya kune vatengi.
Wedzera uye siyanisa: Funga kubatana kune dzimwe injini dzekutsvaga seBing, Apple uye DuckDuckGo.
Shandura uye gadzirisa: Ipa zviwanikwa kutarisisa nharaunda yese yekutsvaga uye urambe uri mvura.
Kune vatengesi, iyi rukova rwekutsvaga nhau dziri kutyaira kusava nechokwadi seramangwana reGoogle Search, ayo AI overviews , uye ayo ekushambadzira tekinoroji inounzwa mubvunzo.
Saka, chii chinotevera kune nzvimbo yekutsvaga? Uye vatengesi vanofanira kuitei maererano nemutongo uchangoburwa?
Chii Chaiva Mutongo Wemhosva Yekupokana neGoogle?
Mutongo wemutongi Amit Mehta pamubatanidzwa wezvematongerwo enyika uchipokana neGoogle wakaenda kumaodzanyemba kweinjini yekutsvaga muna Nyamavhuvhu 2024.
" Google ndeye monopolist, uye yaita seimwe yekuchengetedza iyo yega," Mehta akadaro mukutonga.
Google yakawanikwa ichityora Chikamu 2 cheSherman Act yekuzvimiririra zvisiri pamutemo muinjini yekutsvaga uye misika yekutsvaga yekushambadzira. Mutungamiri weGoogle wepasi rose akazivisa chinangwa cheGoogle chekukwidza mutongo uyu muna Nyamavhuvhu.
Kubva nhasi, hapana hurongwa hwekusimudzira hwakaziviswa, saka isu hatizive kuti mishonga yacho ichataridzika sei. Asi Dhipatimendi reJustice rakazivisa kuti richaburitsa chinyorwa panosvika Zvita 2024, ichitsanangura matanho ekudzoreredza makwikwi. Mutongo wekupedzisira unotarisirwa muchirimo chinotevera.
Google Inotarisana Nekuongorora paAI Strategy
Mukumuka kwechisarudzo chakakosha chakabatanidza maitiro eGoogle ekutsvaga bhizinesi, zano reGoogle rekugadzira hungwaru riri kuuyawo pasi pekuongororwa. Sezvo nyaya yave kuenda padanho rekugadzirisa, Dhipatimendi reJustice rakakumbira rumwe ruzivo nezvebasa reAI muGoogle Search. Ndichiri kusajeka, izvi zvinogona kureva mishonga yeramangwana inopesana neAI chidimbu chekutsvaga chigadzirwa.
Vanokwikwidza Vanoona Mukana
Parizvino, Yelp akamhan'arawo mhosva yekupokana neGoogle, sezvo nyaya dzichangoburwa dzakaratidza active telegraph number data kusasimba kwehofori yekutsvaga. Kunyangwe zvingave zvingaite kune vadiki vakwikwidzi, Microsoft, DuckDuckGo uye vamwe vakwikwidzi vekutsvaga vari kurwira kuzadza chero mapeji emangwana anozogadzira antitrust.
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Kunyangwe zvichakurumidza kunyatsoziva kuti zvinhu zvichazununguka sei kuGoogle Search seyakanyanya kukosha hubhu yevatengi nemhando, ndine fungidziro shoma nezve manzwire angaite.
1. Market Share Competition Kuwedzera
Kutonga kweGoogle samambo wechikamu chekure-uye-kure kungangopera, zvisinei, mukati memiganhu. Hunhu hweGoogle Search chigadzirwa haarambike, sezvakaita mhedzisiro yacho, algorithm kuoma uye hunyanzvi sekambani. Izvi zvinogona kubatsira kuderedza kumwe kurasikirwa.
Google parizvino inobata 90 muzana yekutsvaga musika , uye Bing ndiyo yechipiri pakakwirira pa3.95 muzana, kubva munaGunyana 2024.
Zvisinei, nyaya dzakawanda pamusoro pegore rapfuura, kusanganisira zvisizvo zveAI Overviews, kuwedzera kwezviziviso zvakabhadharwa uye kushamwaridzana neReddit , zvakakonzera kuti vamwe vashandisi varasikirwe neGoogle.
Idzi nyaya, pamwe chete nezvirango zvakapihwa kuGoogle zvinogadzira mikana kune vanokwikwidza kuti vawane musika uye kusvika kune vashandisi vakambonamatira kuGoogle. Chikamu che90 muzana chemusika chichava chinhu chekare kana mishonga yemonopoly ikasimbiswa, uye chikamu chese chekutsvaga chingangove chakasiyana.
Izvi zvinonetsa kuGoogle, asi vashandisi vanozopihwa dzimwe sarudzo pavanenge vachidyidzana nekutsvaga pamapuratifomu akasiyana nemidziyo. Pasina preset yekutsvaga mapurogiramu, vatengi vanova nerusununguko rwakawanda.
Bing (uye Microsoft Copilot), ChatGPT uye Apple ichatanga kuona mukurumbira pakati pevashandisi vasina kumbobvira vazvifunga. DuckDuckGo inogona zvakare kusvetuka mukuzivikanwa yakapihwa chimiro chayo pakuvanzika kwedata, nyaya inopisa-bhatani pakati pevatengi.
2. Kupatsanurwa kweGoogle Search Experience
Google inoshongedzwa nekuda kwekuenderana kwayo kwepamusoro-soro pane zvinopihwa, zvishandiso, mapuratifomu uye social media, pamwe nekureruka kwayo kwekushandisa, yakasimba UX/UI uye kuvimbika.
Zvichienderana nemishonga iyo DOJ inosimbisa, iyi kurerutsira uye inowirirana mushandisi ruzivo inogona kukanganiswa. Kana Google ichifanira kutyora kana kunyura kwezuva chero zvimiro zvinonzi monopolistic mhedzisiro iri pachena ichave mapundu mukuunza uye ruzivo rwemushandisi.
Mhosva ye2020 US vs. Google LLC iri pakati pekubhadhara kweGoogle kuApple kuti ive nechokwadi chekuti Google Search ndiyo injini yekutsvaga yega paSafari. Isu tava kuziva kuti tsika iyi inotyora mutemo wemonopoly. Kusave iyo yekusarudzika yekutsvaga mupi pamazana emamirioni ezvishandiso zvinozoita kuti musika ugovane kurasikirwa, kukuvadza ruzivo kuenderana uye kukanganisa kusaita kweGoogle.
3. Shanduko muAI Content Delivery
Isu tinoziva zano reGoogle reAI riri pasi pekuongororwa asi hazvisati zvajeka kuti iyo DOJ ingaite sei ichipokana nazvo chaizvo. Kana ikaonekwa inopesana nemakwikwi, nzira iyo AI Overviews inooneka uye mabasa anogona kuchinja zvakanyanya.
Google inogona kumanikidzwa kunyora zvakajeka "zvitubu" kune ayo AI mhinduro, semuenzaniso. Kana kuti inogona kubviswa mukutsvaga sechiitiko chakazvimirira kana kubatanidzwa kuchionekwa sekusina kunaka.
Nguva ichataura. Asi mari yakangwara inoti kuita kweGoogle AI uye mabatiro anoita vatengi nayo kuchakanganiswa kuburikidza nekuwedzera kutorwa kweMicrosoft's Copilot, SearchGPT, uye ChatGPT sezvo nzvimbo inowedzera kusiyana.
4. Slow Progress of Lawsuits
Vashambadziri vanofanirwa kuyeuka kuti nekuti internet nehunyanzvi zvinoshanduka nekukurumidza uye hutongi hwehurumende hunofamba zvishoma nezvishoma, Kutsvaga kweGoogle kunogona kunge kwakasiyana zvachose panguva inotorwa matanho ekusavimbika. Mhedzisiro yemutemo inogona kunge isinganyanyi kukosha panguva iyo danho rehurumende rinopfuura.
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5 Mazano Ekugadzirisa Nzira Yako Yekutsvaga
Kutanga, munhu wose anofanira kutora kufema kwakadzika. Ini handisi kuvhunduka, uye iwewo haufanirwe kudaro. Pachave neshanduko dzakasiyana, dzimwe dzinogona kukanganisa brand-kune-vatengi kubatana. Asi shanduko imwe neimwe ichaunza mikana mitsva zvakare. Saka, mabhureki nevatengesi vanofanira kupindura sei?
1. Usanyanyisa
Zvigadzirwa zvine mari yakawanda muKutsvaga kweGoogle hazvifanirwe kuita chero chinhu chinotyisa. Vanofanira kupfuurira uye kunyange kuwedzera nhamburiko dzavo, vachipa ukoshi hwakawanda sezvavanogona kuvateereri vavo. Pakupedzisira, Google icharamba iri nzvimbo yepakati yekubatanidza kwevatengi nekuda kwekuvimbika kwemhando uye yakanaka UX inopihwa neGoogle.
Kuwedzeresa kunonyanya kudzivirirwa, sezvakaita chero shanduko yekuchinja mukuedza kwako.
2. Isa mari muConsumer Insights
Kutsvaga data isimba rine simba rekunzwisisa kuti unyatsonzwisisa mutengi wako. Ndiwo tsime rekunzwisisa kwevatengi.
Iwe unogadzira ruzivo rwevatengi nekutora mamirioni ekutsvaga uye kusimudzira tekinoroji kuti upfuure nemuruzha kuburitsa yakavanzika mikana mabhureki ari kurasikirwa nawo. Parizvino, iyi data inobva kuGoogle, asi iyo antitrust chiito ingangovhura masosi matsva, anokwikwidza kutsvaga injini, kune imwe, yevatengi data kuti iwedzere. Iva wakagadzirira kuchinjira kune ramangwana-uchapupu zano rako .
Tsvaga data-yakatorwa ruzivo inokuudza izvo vatengi vanoda nekuti vanhu vakatendeseka vachitsvaga online. Data yekutsvaga inogara iripo zvakare. Yakachena, data yakavimbika yakaenzana yakachena, inovimbika ruzivo rwevatengi.
3. Go Value-Centric
Insights inokutendera kuti uunze kukosha kwakakodzera pane ese evatengi ekubata mapoinzi uye mabhii ekuita . Kuongorora manzwisisiro ekutanga, kazhinji uye mukati merwendo rwemutengi ndiyo kiyi yekugadzira kuvimba uye yakakwirira mutengi hupenyu hwehupenyu kukosha (CLV) hukama.
Nezve nzira yekutsvaga ine chekuita, kupa iyo inonyanya kukosha kune vatengi ndiyo kiyi. Google's algorithms inotsamira kune izvo zvinobatsira vashandisi. Uye ndozvinoitawo maalgorithms edzimwe injini dzekutsvaga seBing. Chengetedza mari mukuunza zvinogara zvichikosha zvemukati kuti ubatanidze paGoogle, Bing nevamwe.
4. Wedzera uye Diversify
Kudzikamisa kurasikirwa kungangoitika, mabhureki anofanirwa kuchengetedza zvirongwa zvawo zveGoogle Search asi zvakare kupinda mune dzimwe injini dzekutsvaga seDuckDuckGo neBing uye zvishoma zvakaongororwa zviteshi zvine maficha ekutsvaga seTikTok, YouTube, uye Pinterest. Kutsvaga handiyo yega nzvimbo yaunogona kusangana nevatengi nekukurumidza uye kazhinji murwendo rwavo. Mukudyara, yako portfolio inofanirwa kuve yakasiyana-siyana kuti uwedzere kudzoka uye kudzivirira kubva mukurasikirwa. Zvakafanana mukushambadzira, ikozvino kupfuura nakare kose.
5. Evolve and Adapt
Chekupedzisira, sezvo kutsvaga kuri kuramba kuchichinja munzira dzakawanda uye AI ichikonzera kusagadzikana kutsva, mhando dzinofanirwa kutora nzira yekushanduka-shanduka. Ipa zviwanikwa kutarisisa nharaunda yese yekutsvaga, nzvimbo dzinokosha kune yako brand uye kuvandudza kwekutonga. Izvi zvinoita kuti zano rako rirambe rakagadzirika, uye wakagadzirira kusimuka sezvo maitiro matsva anobuda.
Gara uchifunga zvirikuuya uye gadzirira kupindura ne fluidity, kugadzirisa yako dijitari zano kuti urambe uchibatana nevatengi. Kutsvaga kunogara kuchichinja uye mhosva dzekupokana dziri kufambisa kusagadzikana. Asi kana zvinhu zvakanyanya kuchinja, mibairo yakakura yevatengesi vakangwara vanoisa kukosha kwevatengi pekutanga.
