Google has really handy instructions with examples for each type of page, so I won't go into detail here. But Google doesn't use all types of micro-markup. There are others.
A complete list of them can be found on the Schema.org website .
Список микроразметок на сайте Schema.org
There, in the micro-markup validator, you can phone number database india check what markup your competitors are using, and also check whether your micro-markup is installed without errors.
валидатор микроразметки
Create a sitemap
A sitemap is a special XML file that contains links to all the significant pages of your site. I discussed this in detail in my article .
A sitemap helps search engines better understand the structure of your site and index its pages.
Структура сайта
What are “meaningful pages”? These are the pages that you think contain useful and unique content. Accordingly, the checklist here is simple:
Collect all links that return server response code 200.
Exclude all links closed with the NOINDEX tag.
All links must be canonical .
Try to keep your map file size from more than 50,000 links and from weighing more than 50 MB.
If you end up with multiple Sitemap files, put links to the others into one main sitemap file.
The sitemap update date should only be changed if significant changes occur on the page.
Set up your robots.txt file
Robots.txt is a simple , and is usually accessible via a direct link <Your Site>/robots.txt
Настройте файл robots.txt
This file tells search engines which pages to index and which not to index.
It has its own command syntax, which I talked about in my article about Robots.txt
Typically, in the Robots file itself you can:
Register your sitemap (Sitemap:).
Close individual folders from scanning (Disallow:).
Open individual folders for scanning inside closed ones (Allow:).
For individual User Agent search engines (and not only), set up unique rules (User-Agent:).
Set up Crawl-delay (Google stopped supporting it in 2019 ) for example for Bing.
Configure Clean-Param to block indexing of dynamic links (not all search engines).
As a reminder, if you write directives for BingBot, it will ignore the ones you wrote first for all User-Agent types.
Useful robots.txt reminder – if you create a section for Bingbot specifically, all the default directives will be ignored (except Crawl-Delay). You MUST copy-paste the directives you want Bingbot to follow under its own section.
— Frederic Dubut
Check the mobile version of the site
Of all traffic to websites, 65% comes from mobile devices. In some niches, this spread can be even larger. Search engines, including Google, prefer websites that are optimized for mobile devices.
There are three ways to check the adaptability of a website for mobile devices:
Open it on a mobile device (preferably different ones) and check how the content is displayed on different pages.
Check in the browser by pressing F12 (for Chrome and selecting a convenient mobile device).
Проверьте мобильную версию сайта
Using Google's service to check the adaptability of a site for mobile devices .
Сервис Google для проверки адаптивности сайта для мобильных устройств
It is advisable to check all pages, checking those where the layout may differ. After all, it may turn out that some class of pages are optimized, and some are not.
Speed up your website loading time
Slow loading websites cost e-commerce sites $2.6 billion in lost revenue each year, according to Forbes .
47% of website visitors expect a web page to load in two seconds or less. 88.5% of web designers believe (according to GoodFirms ) that slow loading is the main reason people leave a site.
That's why Google's Core Web Vitals update set a trend that now websites should not just load, but load quickly.
There are several ways to check the speed of your website:
Conduct a technical audit and measure the speed of all pages.
Check individual pages on the Pagespeed portal (now Web.dev).
Проверить отдельные страницы на портале Pagespeed (теперь Web.dev)
We had a very detailed video about website speed on our channel.
Website Loading Speed: How to Measure and How to Improve?
Скорость Загрузки сайта: Как измерить и Как улучшить?
But we can say that new metrics (such as INP ) are now emerging.
Install an SSL certificate
Phishing is one of the fraudulent practices that Google has begun to combat in its search results. On average, mobile users click on a phishing URL six times a year.
After all, the presence of sites that could deceive the user would cast a shadow on a huge company, and this forced them to introduce strict requirements for identifying the site, its owner, and also to protect the channel between the website and the user's browser.
Therefore, a security format was created that verifies the authenticity of a website and allows the use of an encrypted connection.
SSL stands for Secure Sockets Layer, a security protocol that enables encrypted communication between a web server and a web browser.
Therefore, all sites with the certificate changed their URL from HTTP to HTTPS. I discussed the SSL certificate in detail in my article.
Установите SSL-сертификат
In 2020, 56% of company websites fully encrypted their internet traffic.
In 2021, over 46 million websites used SSL by default.
Currently, 95% of websites on Google use HTTPS. However, 99% of browsing time in Google Chrome is on HTTPS websites.
How do you know if you have a certificate? Just click on the lock icon in your browser and select the Security section. When you click on the Valid Certificate button, you will see it.
Как понять, что у вас стоит сертификат?
The mandatory presence of the HTTPS protocol for web pages is already indicated by the fact that it is in the TOP10 of search results in 99%.
How to add a website to Google?
If you have already created a website and followed all the requirements I described above, we are ready to move on. Now you need to help inform the Google search engine about your website.
