Now let's move on to the main material.
The amount of content in the world is constantly growing. If in the past, one writer could create no more than 10 major novels in his life, now the amount of text information being created is growing at an insane rate.
, there are about 4.66 billion users on the Internet. This is about 59% of the entire population of the Earth!
The Internet has become the basis of mass media, displacing everything: television, radio and newspapers.
There are over a billion websites in the world, 200 million of which are active.
Active sites may have some content constantly updated.
By the time you finish reading this article, there will probably be over 2,000 new sites.
With average resource sizes, this is a total of about 50 billion pages.
There are over a billion websites in the world
And among the huge amount of content there are special nuances, that some content is visible, and the rest remains far behind the first page of Google search results.
Want to know how to write content that will be in the TOP10? Or how to get to the TOP1?
Content is king, but without proper specifications you will not succeed.
Nikolay
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We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal SEO optimization and SEO promotion . We will improve reputation, content. We will conduct an audit and increase the link mass.
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What is a technical specification in copyright?
You can write the text yourself if you have time.
Like I do, for example.
But if I'm asked to write 40 articles and fill phone number details usa 500 cards with content, I'll delegate this task to a specialist.
Why you need to set a task for copywriters is in this chapter.
Without further ado.
TOP 4 reasons why you need to read this article to the end:
You have a contractor who has never worked for your company and knows almost nothing about it, and you commission him to write the perfect text for any business purpose.
The client says that they are not going to waste time writing a task for a copywriter, almost the same size as the expected text itself. Because it is not profitable, and they could have written the text themselves if they had not turned to the services of copywriters.
Most people pay writers not because they want to save time, but because they are not writers themselves.
As we delegate work to developers and designers, we need to delegate writing to professionals.
So I need to find a specialist who will do this for me.
And give him a problem so that he writes everything correctly.
This means drawing up technical specifications .
A technical assignment is one or more documents that define what is needed from a project, what tasks need to be solved, what performers should do what, excluding any misinterpretations.
A technical assignment for a copywriter is a document in which you clearly describe the task to be completed for the copywriter (content author), also indicating the document format, requirements for the material and minimum requirements for the performer.
Пример ТЗ для копирайтера
Why do you need to set a task for copywriters?
Texts can be of different formats. Social media posts differ from articles, research, product cards, category descriptions, and texts for commercial pages.
The presentation of information may vary - from a review to advertising services, with a description of the nuances, and technical guides. All have a different structure.
The text is usually meant to be consistent with other material on the site (for subsequent cross-linking)
The text can be visually broken up in the design, and each block needs to be given a separate technical task (for example, for one-page sites - my old longread about this). It is important to measure the length of the content for each block.
It is clear that you can't say - write on this page. There is a page type, a topic, keywords. Do you think that's enough? I've seen a lot of different technical specifications over the past 6 years, and the format in which the tasks were set left much to be desired.
Here are some options on how not to give technical assignments to a copywriter!
You give a semantic core and stop there. You get nonsense that Baden-Baden can shine with .
You give examples of content to focus on. You get a rewrite that doesn't rank.
You give a list of keys, mark them as headings, metadata. You get a lifeless text frame with the inclusion of keys with over-optimization.
You give a seemingly normally written task, but you receive a text in which all the information is illogical or there are errors in the facts. Reason: you gave a technical task for an article about Javascript or stock exchange trading, and it was written by a housewife who was not familiar with the topic
And what is the correct way? We'll figure it out in the next chapter!
But first let's decide - who will write it for us?
The first problem has already emerged – the selection of a performer.
What does it take to work as a copywriter?
Copywriting is the process of creating primarily advertising-oriented text on your website.
The ability to adapt advertising text into something useful for the user is what distinguishes skilled copywriters from their inept colleagues.
How to find a copywriter – in this chapter.
