The event: “ How to create a sexy brand and sell at the same time ” was held thanks to the collaboration between Hiperestrategia and EDES Business School , and featured the presence of 2 expert speakers who addressed topics of great impact for companies:
1. HubSpot CRM 101
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Katherine Peña , Inbound Marketing Leader at Hiperestrategia and job function email list HubSpot implementation specialist, was in charge of opening the event .
Katherine provided a complete introduction to HubSpot CRM (a leading marketing automation company) during her conference and answered the most frequently asked questions related to this software:
Why should all companies centralize their information in a single workspace?
How to create a free CRM account on HubSpot?
How to use this powerful tool properly and adapt it to the needs of my business?
How to choose the right plan for my business size?
Centralize, measure, improve and grow these are the main characteristics of CRM.
HubSpot CRM 101 by Katherine Peña:
2. Content that engages and disconnects
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During the second part of the event we had the presentation of Chris Bernay , Partner at Duo - Strategic Design and Development, Former Regional Creative Director at Leo Burnett, promoter of conscious consumption and responsible advertising.
During his keynote speech, Chris impressed the audience by touching on topics such as:
The vulnerability of digital audiences and misleading content.
The impact of social networks on interpersonal relationships.
(Dis)credibility in brands.
The promise of blockchain and digital advertising, a potential radical paradigm shift.
Responsible marketing is about being honest with consumers about what your brand and product are really about.
