The 4 components of the Social Selling Index show how well you are doing on the platform according to LinkedIn. Not telling, but a basic
For each of these components, you can score a maximum of 25 points. The sum therefore gives a maximum of 100. If your score is below 50, you should start to worry a little about your personal brand. If you are above 75, you will soon belong to the elite group on LinkedIn. The top performers in terms of personal branding are in the top few percent. The SSI also shows your position within your network and within your professional group. It shows that you belong to the top x%.
Of course, having the highest possible score is not a goal in itself. Incidentally, LinkedIn also secretly uses it as an incentive to ensure that users are as active as possible on 'their' platform. But the SSI is malaysia telegram data an indicator that shows how you are doing and in which areas you can improve.
Starting point for better profiling
In the field of personal branding, in addition to a cupboard full of books, there is a mass of training courses, seminars and webinars available. Each of them is very useful. This article does not intend to make them redundant. The intention is to give people who wonder how they can profile themselves better a starting point. Personal Branding starts with a bit of self-examination, in the form of the ikigai discussed. We then explain that it is especially important to be consistent and authentic.
word of mouth helps your personal branding
Personal branding is not about lip service but about behavior and word of mouth.
This article provides a number of tools to measure your own 'brand'. Whether that is by assessing your profile picture or your activities on LinkedIn. Once you have done those 'zero measurements', you can start to act externally, for example by sharing structured relevant content. Content that suits you and is important to your target group. In this way, you can develop into the desired 'brand', as long as you are consistent.
