Taking care of each element is key to achieving a well-structured email, as well as one that is adapted to each device. In this post we explain how to create a perfect email, with the right structure, to captivate your community of subscribers.
TABLE OF CONTENTS
Email marketing structure: essential parts of emails
Email header structure subject, preheader and email address
Subject line
Preheader
Sender and email address
Reply email address
Email body 4 keys to make it perfect
1.- Personalize your email
2.- Use attractive calls to action
3.- Adapt the email structure to make it responsive
4.- Balance text and images in the email
Email Footer Structure
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Email marketing structure: essential parts of emails
Organizing emails well is crucial to the success of an email marketing strategy. Each element that will be part of the mailing requires prior planning, including determining what position they occupy in it. Below, we explain the main elements that an email marketing email should have and what characteristics they must meet:
Email header structure: subject, preheader and email address
An email header is made up of three main elements that have a major influence on the recipients' decision on whether or not to open the email. These are the subject line, the preheader, the sender and the reply-to address. Let's see how to create each part and its purpose:
Subject line
Email subject
The subject line is the first thing recipients see when they receive an email , so it's crucial to captivate them right away. To do this, you need to meet these requirements:
Be clear and concise.
Use keywords that can grab their attention.
Generating curiosity has clear benefits.
Avoid using misleading or overly promotional terms , as well as using very long phrases, as these can cause your email to be labeled as spam.
Use simple, direct language that conveys the primary value or benefit the email offers.
Try not to use capitalized words or phrases as they can be interpreted as spam.
Add a personalized touch . For example, you can include the recipient's name or specific content that you have identified thanks to prior segmentation and analysis work. You can easily configure this with the MDirector tool.
In any case, the best way to know if a subject line is being effective is by checking the open rate, or opening rate , offered by the reports of each campaign in MDirector. Thanks to the A/B Test resource , it is possible to test different subject lines and achieve better results.
Preheader
Preheader
An email preheader is a piece of text that appears next to the subject line in the inbox. Use this space to complement the subject line and provide more relevant and engaging information for the recipient.
Use a persuasive tone and emphasize the appeal of what they will get by opening and reading the email. You can also include a subtle call to action to motivate them to take the action you want.
Sender and email address
Use a personalized email address, with your brand name , to convey laos whatsapp number data a more professional image and generate trust in the recipient. Avoid using generic or unprofessional-looking email addresses.
Reply email address
Reply email address
This element of an email structure is essential to encourage engagement with subscribers. Make sure that a reply-to email address is active and moni
Email body: 4 keys to making it perfect
This is where the main content and message you want to convey is housed. In the body of the email, you can present detailed information on a specific topic, offer promotions, share relevant news , or any other type of content that is relevant to your audience.
1.- Personalize your email
