Knowledge of social media platforms

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This is around 59% of the total global population. With these numbers in mind, it is easy to understand why there was a huge increase in digital political advertising spend in the US from 2017. ($500 million) to 2018. ($1.88 billion). And the numbers keep on growing. Social media platforms are a fertile ground for presenting ideas, provoking discussions and understanding the voice of your audience.

Though social media platforms may seem brazil mobile number list as a more informal communication channel, the language still needs to stay professional.

Read Social Media and Politics: 5 Key Takeaways to Learn From.



Also, it’s not necessary to be present on all social media channels. Choose the ones that make the most sense taking your target audience into consideration. This is where media monitoring tools can also play a significant role. You can easily see which social media platforms discuss the candidate the most. And you may opt to pay more attention to those.

mentions over time - dr oz - political campaign checklist
Mentions over time by source for Dr. Oz; source: Determ
One of the first political candidates to use the power of social media was Barack Obama in his 2008 election campaign. He used the platforms to mobilize the voters, spread awareness and raise financial support for his campaign. Ultimately, he won.