Core features:
Find email addresses
Craft messages to contact other brands
Best for: Brands look israel phone number whatsapp ing to build links as a part of their SEO strategy
Pricing: Starts at $198/month.
Recommended tool combinations
For beginners and side hustle businesses: Surfer Essential + Ahrefs free tools (content optimization)
For growing websites: Surfer Essential + Ahrefs Lite (content + technical SEO)
For content-heavy teams: Surfer Scale + Ahrefs Lite + Respona (full SEO toolkit)
Best search engine marketing (SEM) tools
Search engine marketing (SEM) is the paid form of SEO. With SEM, you’re running ads on search engines and other websites that help you reach a larger audience. Also known as PPC (pay-per-click) advertising, there are a few tools you can use to simplify this process.
16. Google Ads
Google Ads is the main SEM/PPC platform that brands want to use as Google has 90% of search engine market share worldwide, meaning there’s a much larger audience to be reached with this platform.
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While the use of the platform itself is free (i.e., there’s no additional subscription fee on top of your ad fees), you’ll of course have to set aside a monthly budget to put towards your ads. These ads put your website at the very top of search results, building brand awareness and generating conversions.
Core features:
Keyword planner
PPC ads
Best for: Small and medium-sized businesses looking to drive targeted local or niche traffic
Pricing: No platform subscription fee, but requires ad spend
17. Google Keyword Planner
Google Keyword Planner is a part of the Google Ads dashboard that helps marketers find keywords they should plan website content and ads around. It can also help provide secondary keywords that can be used on the website as well as within the ad to reach an even wider audience.
Best marketing tools for small business_Google Ads Keyword Planner for keyword intel
