On March 30, the collaboration between HubSpot, Hiperestrategia and Buentrip Hub brought to HUG: Hubspot User's Group in Quito. This is an event that takes place in more than 100 cities around the world.
Hubspot is the best marketing automation system globally and its founders coined the term Inbound Marketing . Hiperestrategia has been a partner of this spectacular company for more than 3 years .
The use of this platform and methodology has a wide range of tools and applications such as:
Conversion processes.
Calls to action.
Email campaigns.
Data mining and market intelligence, among others.
And at a strategic level:
Key performance indicators (KPIs).
The strategy focused on People.
The business strategy.
Continuous improvement.
This is why user groups were created to share best practices, both job function or professional person and industry email list strategic and tactical, and thus make sales work more predictable and scalable.
The Hubspot User Group Quito is a community committed to business growth and anyone who shares this commitment is welcome to participate (regardless of whether they are a HubSpot customer or not).
The first call exceeded our expectations:
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After just a few hours of publishing the invitation to the event, we were forced to close registrations and open a waiting list: All the places were filled immediately (in fact, we had to increase the capacity of the auditorium that will be the venue for all the upcoming events thanks to the support given to us by the Buentrip business accelerator) .
In this session, Camilo Pinzón, General Manager of the EDES Business School , promoted by UTPL, accompanied us in a conversation so clear that Cynthia Toapanta, commercial specialist in the technical area of insurance, told us:
“The information was excellent, very practical and simple. I finally understand what Inbound Marketing is”