In light of this, knowing which technological trends will help your company grow and increase profitability, even with a small team, is essential for any entrepreneur. At the end of 2019, organizations focused on analyzing these trends pointed out what will be highlighted this year. Want to know more about this subject? Then see below 5 market trends in technology that will help you manage your business this year.
1 – Distributed Cloud Computing
Cloud computing is already considered one of the main technologies in the corporate world, as it guarantees cost reduction, increased mobility and operational flexibility. Now, Gartner has indicated that the distributed cloud is the trend for 2020. This type of technology guarantees activation in several locations, but with servers connected to a network or service hub. The use of this type of cloud ensures that the company has maximum availability of its resources and low latency , that is, it reduces the time it takes for a data packet to travel from one point to another. By 2024, this model should lead to a change in the model of public cloud services. A new era of cloud computing will therefore emerge.
2 – Human Enhancement
Experts believe that in five years, 40% of companies will adopt human enhancement technologies and methodologies. Starting now to ensure the individual's preparation becomes essential. Through chief vp sales marketing officers email lists human enhancement, it is possible to explore how technology can be used to ensure cognitive and physical improvements in humans. This can be done through implants of technological elements in each human being, access to information and the exploration of applications in current technological systems.
3 – Artificial Intelligence (AI)
According to DXC Technology , AI will be responsible for changing professions in sectors such as law, accounting, healthcare and education. This will happen due to the democratization and decision-making support that this technology will provide.
Furthermore, artificial intelligence will benefit professionals in these companies, as it will manage information overload and reduce human error.
Despite the positive aspects, companies must protect themselves against negative consequences that may arise as AI systems improve. This can be done by training professionals to identify errors that may be developed by artificial intelligence and respond quickly with corrective actions.
4 – Inbound Marketing
The way companies communicate with customers and employees will also be an important issue in 2020. Investing in inbound marketing is one of the management methods used to help brands attract customers, promote products, and strengthen relationships between companies, employees, and customers. This is done by creating and distributing valuable content, and strategies such as storytelling and digital influencers can be used. The result will be increased sales.
5 – Use of video
Every year, new technologies related to video marketing are being developed and used by companies. YouTube, Stories and IGTV are some of the platforms used for advertising. This is because millions of people consume and are influenced by these video marketing trends.
To give you an idea, in 2018, the Video Viewers survey showed that YouTube is the second largest destination for video consumption in Brazil, second only to TV Globo.
The public identifies with videos because they are dynamic and provide a closer connection to companies. Digital influencers can be used to give testimonials and get closer to customers. Promoting tutorials, hosting live broadcasts, and giving tips on products and services are solutions that meet different demands and strengthen brands. Therefore, creating a way to communicate through video platforms is, without a doubt, a good strategy that should always be developed and improved.
How should the company act in the face of technological trends?
Technological changes will continue to happen rapidly. And companies must always keep up with these changes to avoid becoming obsolete. To do this, companies must constantly rethink their decisions and invest in their technological line. In addition, they must be prepared to ensure the management changes that will have to be constantly implemented. This can be done by improving not only the leadership but also the other employees.
Companies must also be aware of the communication and marketing methods that must be developed to attract customers and strengthen the brand. Partners specializes in communication focused on business results and can help your company develop marketing strategies and achieve its goals. Contact us by phone (31) 3029-6890 or by email at [email protected] and learn more about our services . Follow us on social media – we are on Linkedin , Instagram , Twitter and Facebook .
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How to be a communications professional sought after by the market?
Communication is changing at the speed of light. And given the digital boom we are experiencing today, everything suggests that these changes will become increasingly continuous.
The scenario is the same in the market. While many companies are betting on product and process innovation to survive, marketing and communication agencies are racing to meet so many trends.
