How to run TikTok ads – Step 2.5 Manage budget
Manage your schedule: Set your start time and an optional end time. You can also enable "dayparting," which shows your ad only on certain days of week and/or times of the day. In general, it’s not recommended to use dayparting unless there’s a specific strategy involved.
Customize bidding strategies: New users of TikTok ads might choose to leave this section alone, but you can change your optimization goal and set an optional cost cap per click or target CPA.
How to run TikTok ads – Step 2.7 Bidding Strategy
3. Create Your Ads
How to run TikTok ads – Step 3 Create Ad
Here’s what you need to do:
Enable or disable “Identity” features, which uses TikTok to deliver Spark Ads to increase brand awareness
Choose the ad format — single video or carousel image
Upload your video or images
Write ad copy to show up at the bottom of the ad (100-character limit)
Select a call-to-action (CTA) button.
Add interactive options (like countdown stickers) if using video
St the destination URL, i.e. where your ad sends users
Set up optional events tracking for your campaign, which requires set up of tracking pixels.
Once your ad is ready, preview it and submit for approval.
Best Practices to Get Results with TikTok Ads
1. Prioritize authenticity
Low-production, mobile-shot videos perform well on TikTok. Focus on creating content that feels real and authentic, but don't ignore good lighting and clear sound.
