Talk to our Expert 2. Why Video Is Essential in Market Research Video is quickly becoming a cornerstone of market research, offering new ways to capture rich, authentic consumer insights. The increased consumption of australian number for whatsapp video content across digital platforms has transformed how businesses collect data and understand consumer behavior .
2.1 Engagement and Emotional Depth Video research offers something that traditional methods, such as surveys or focus groups, often lack: emotional depth. By capturing facial expressions, tone of voice, and body language, videos provide insights into nonverbal communication that would otherwise be lost. These prompts allow researchers to better understand the respondent's feelings and attitudes toward products, services, or marketing messages.
