Today, more than half of emails are viewed on mobile devices. So it's vital to take responsive email adaptability into account ! You have a dream offer, a base of crazy clickers, and yet you've managed the integration issue poorly, which is half of the design of a good responsive email!
So don't forget to incorporate this limitation into your campaign design: a simple email structure usually offers optimal readability of the HTML code on all screens .
To test your designs across devices, we recommend using one of these two services:
These services will also allow you to test your campaigns vp r&d email lists with most email providers which, by interpreting the HTML code of the email, can vary the way it is displayed.
Conditional display of elements based on the device shows thatintegrated for this device certain integration methods are not understood in the same way by all messaging systems. When some providers do not decode certain elements, they can display the email in two versions, one after the other!
Do you want to become a master in the art of optimizing email HTML code?
Follow the guide...
During the design phase, maintain a 60/40 image/text ratio . This willintegrated for this device optimize deliverability and your message will remain readable even if images don't load;
Think about alt tags and title for each image;
Be careful with the weight of your images . In addition to the risk of landing in spam, you will penalize the UX by taking too long to load;
Give your integrators something to drink regularly. During these periods of extreme heat, they can become dehydrated, with dramatic consequences. Take good care of them to ensure optimal integration of your campaigns...
If, despite all these tips, you're still having trouble displaying your emails, the easiest way is to contact us and let our (well-hydrated) teams of integrators take a look at the HTML code of your emails.