Why invest in Google Ads?
Google is certainly the most well-known and used search engine in the world. On average, it analyzes over 40,000 search queries per second , which translates into over 3.5 billion searches per day and 1.2 trillion searches per year. In addition, 70% of Italian users say they use the Internet during the initial stages of researching products and services (HubSpot data).
For these reasons, investing in Google Ads campaigns offers an unprecedented potential audience and an unlimited number of opportunities to increase brand awareness and sales.
How Google Ads Works: Types of Campaigns
Google Ads offers different types of campaigns to meet specific needs. When you have a clear goal but are unsure which type of campaign is best, Google Ads guides you in the initial choice based on the purpose of your ads.
Campaigns for informed demand
To reach those who are actively searching for a product or service on the search engine, you can choose between campaigns:
– Search (search network) or those that show ads on Google's SERP when users perform searches using specific queries;
– Performance Max lets you combine ads across all Google channels and resources, including YouTube, Display, Search, Gmail, and Maps, optimizing them to achieve a specific goal.
Google Ads and Keywords: Positioning Sponsored Results
Google Ads Search campaigns work through the logic of keywords. In highly competitive sectors, the presence of keywords on your site and SEO work may not be enough to obtain a position on the first page of Google. For this reason, Google Ads allows you to create highly targeted advertising campaigns to obtain the first positions. However, the process of creating and managing campaigns may be complex, which is why turning to an agency is the best choice.
E-commerce Campaigns
Google Ads is an essential tool for e -commerce . To convert a user's search into a sale, you need to have a well-defined strategy and know your target audience. This means:
– Have a user-friendly and optimized e-commerce;
– Segment your products consistently;
– Use high-quality, relevant ads;
– Monitor results to optimize campaigns for conversions and ROI.
Campaigns for local businesses
If your goal is to bring people to your physical location or store, you can create Google Ads campaigns for local businesses . These campaigns allow you to show ads to people who are searching for services or products in your area. You can include a phone number to encourage direct contact and raise awareness of your business, as well as use the new Max Performance to achieve better results in terms of local visibility.
Campaigns to intercept latent demand
Google Ads also offers campaigns to reach users who are not actively searching for your product or service. These include:
– Display: campaigns that include visually appealing text, video or banner ads that Google displays within websites belonging to its network;
– Video: Campaigns to increase awareness and connect with people who have previously viewed your ads and reach potential customers as they watch or search for videos on YouTube.
– Discovery: Personalized campaigns to reach large numbers of users across multiple platforms such as YouTube, Gmail, and Google Discovery.
SEO or Google Ads? How to Integrate Them Into Your Strategy
SEO (Search Engine Optimization ) is undoubtedly a fundamental pillar to ensure a relevant and lasting online presence . However, advertising on Google Ads offers unique advantages that can be decisive in achieving immediate and specific results .
While SEO takes time to gain a stable position in organic search results, Google Ads campaigns allow you to appear at the top of the SERP almost instantly . This immediate control over visibility and the ability to reach highly targeted users are key aspects of Pay per Click campaigns.
Therefore, combining a solid SEO strategy with the flexibility of Google Ads advertising campaigns represents a winning approach to maximizing online visibility and success .
If you want to unlock the power of Google Ads for your business, we're here to help you create and manage effective campaigns. Contact us to learn how we can help your business grow with Google Ads.
