Google Maps Ads : They appear to people filipina whatsapp number searching for etwas near that business. Correctly selected and configured Google contextual advertising allows you to achieve high results in promoting goods and services. But before launching an ad, you need to decide what goal you are pursuing. This is the only way you can correctly distribute the budget and get the desired result. Advertising campaign objectives All promotion goals can be divided into three groups: Branding. The entire budget of the advertising campaign is directed to ensure that as many users as possible see the brand name. It is indicated in the texts of the ads, as well as on the banners. Payment is set up not for clicks, but for impressions. Direct response.

All efforts are aimed at performing specific target actions and achieving as many applications, calls, completed forms, etc. as possible. To achieve the desired result, it is important to optimize the price for direct response. Attracting traffic. If the advertising goals are reduced to increasing the site traffic, then in this case the main task is to get the maximum number of clicks within the given budget. It is also quite common to combine branding and direct response for best results. Advantages of contextual advertising In Ukraine, about 90% of users use Google as a search engine. Therefore, given the scale of coverage, contextual advertising in this search engine is very effective. But large coverage is far from its only advantage. Among other advantages: accuracy. Various targeting methods allow you to customize your advertising specifically for your target audience; unobtrusiveness.