The advantages of own cookies
Discover the main advantages of first-party vp maintenance email lists cookies in your marketing strategy:
Personalize the user experience (UX);
Improve website functionality;
Access to secure areas of the website;
Temporary storage of information;
Better control of data (full ownership). You collect it from your audience, prospects and customers, without going through a middleman. Unlike third-party data, you are the sole owner;
Less intrusive and disrespectful to users' privacy;
Simplified navigation ;
Tailored advertising. Thanks to our own cookies, we know which user has clicked on an ad. This makes it easier to identify their areas of interest, while also refining segmentation for future campaigns.
Used responsibly, first-party data allows you to establish a direct relationship with your audience . It helps you create value, while improving the performance of your advertising.
Third party cookies
What is a third-party cookie?
Also known as "third-party cookies ", these are cookies placed on domain names other than that of the site visited. As a general rule, they are managed by third parties called upon by the site visited and not by the user themselves.
The third-party cookie is used to provide third parties with statistics on the pages visited by users. It is used to collect information about visitors, in particular for advertising purposes (retargeting, ad-serving).
Users have the option to block third-party cookies: private browser mode, use of Safari or Tor, ad filtering software, etc.
Examples of third-party cookies
Advertising cookies
Advertising cookies are mainly used to manage advertisements, their content and frequency. They are used to determine in real-time which advertisement to display based on the user's recent browsing habits. This type of cookie is useful to control the number of times a user sees an advertisement or to evaluate the performance of a campaign.
Cookies for sharing on social networks
These are essential for connecting to social platforms. They are most often generated by content sharing buttons. This type of cookie is issued and managed by the publisher of the social network in question.
Behavioural analysis or audience measurement cookies
They are used to track the browsing behaviour of Internet users on different websites or applications. They generate heat maps and screen recordings. The goal is simple: to create a typical profile by identifying what is most likely to interest the Internet user, and also to display targeted advertising. Behavioural analysis cookies help to optimise navigation, while making it more interesting.
