This marketing great shared with the thousands of attendees at the opening conference the 10 lessons he learned from Steve Jobs when he worked with him at Apple.
MY 7 LESSONS:
In Guy Kawasaki's talk today, 10 lessons about Steve Jobs were discussed, but I was left with 7 that really resonated with me and I think they can resonate with you too:
1. Design counts. Maybe not for everyone, but for enough people.
As we all know, for Steve Jobs one of the most important points of consumer mobile number database product development was design. Although Guy said he couldn't imagine a person who would rather buy a fat black laptop than a slim silver Mac just because it's good, there are plenty of people who do. I include myself in that group: I'm definitely not an Apple fan. But I do appreciate design and aesthetics in other things, and on that point Guy Kawasaki is right: Things should not only be good but also visually pleasing to capture the market you're targeting .
2. The best presentations are those with large graphics and large letters
This lesson definitely helped me a lot. Making presentations with very graphic slides is good for the people who make them and also for those who see them because it allows them to quickly create mental images of concepts that are not so simple. As the old saying goes, a picture is worth a thousand words. So take your time in choosing the best graphics for your slides and add some big text to explain them.
