How to Define an Internal Communication Strategy?
Posted: Tue Dec 17, 2024 5:10 am
Having an internal communication strategy is important.
According to a Harvard Business Review study, 92% of managers agree that this area is undergoing very important changes in recent years.
With the arrival of COVID and mass teleworking, even more so.
In this scenario, there are many examples of companies such as Slack, Pixar or HP, which are managing this type of communication so that it becomes a competitive advantage in their businesses.
For this to work, internal communication has to stop being sms gateway iraq just another area of the human resources department and be addressed in a general way in the company.
To achieve this, you need a strategy.
To define and execute an internal communication strategy that has an impact on your organization, you have to follow 5 steps:
Articulate goals, vision and mission.
Develop a message that resonates with all audiences.
Plan communications.
Implement your internal communication plan.
Measure and evaluate the objectives of your plan.
Have the tools that make your communication strategy possible.
Articulate goals, vision and mission
As in Simon Sinek’s “Golden Circle” framework, before talking about the “what” and the “how” we must define the “why”.
Internal communication strategy
The why of this strategy is key: why do you want stronger internal communication?
To have happier employees?
To be a more productive organization?
Why is it another trendy business concept?
Although it may seem like a lie, there are no bad or good reasons , so be honest, because based on the answer to that question you will have to define the objectives of your strategy and the steps to achieve it.
Develop a message that resonates with your audiences
If you are developing an internal communication strategy, you are most likely in a large company.
Why do I know this?
Because if you have 5 employees in your company, to have good internal communication you only need to want it.
According to a Harvard Business Review study, 92% of managers agree that this area is undergoing very important changes in recent years.
With the arrival of COVID and mass teleworking, even more so.
In this scenario, there are many examples of companies such as Slack, Pixar or HP, which are managing this type of communication so that it becomes a competitive advantage in their businesses.
For this to work, internal communication has to stop being sms gateway iraq just another area of the human resources department and be addressed in a general way in the company.
To achieve this, you need a strategy.
To define and execute an internal communication strategy that has an impact on your organization, you have to follow 5 steps:
Articulate goals, vision and mission.
Develop a message that resonates with all audiences.
Plan communications.
Implement your internal communication plan.
Measure and evaluate the objectives of your plan.
Have the tools that make your communication strategy possible.
Articulate goals, vision and mission
As in Simon Sinek’s “Golden Circle” framework, before talking about the “what” and the “how” we must define the “why”.
Internal communication strategy
The why of this strategy is key: why do you want stronger internal communication?
To have happier employees?
To be a more productive organization?
Why is it another trendy business concept?
Although it may seem like a lie, there are no bad or good reasons , so be honest, because based on the answer to that question you will have to define the objectives of your strategy and the steps to achieve it.
Develop a message that resonates with your audiences
If you are developing an internal communication strategy, you are most likely in a large company.
Why do I know this?
Because if you have 5 employees in your company, to have good internal communication you only need to want it.