Assess maturity and set measurable goals
Posted: Tue Dec 17, 2024 5:16 am
Huge shifts in consumer behaviour have left many businesses, often working on outdated systems and processes, facing new challenges as they try to capture increased demand.
► In this dynamic market, managing end-to-end commerce is no longer a nice-to-have. It’s essential. Just as “digital strategy” went from the last slide of a pitch deck 10 years ago to the foundation of everything we do today, commerce must now become a core competency for every business.
At Publicis Commerce, we’re guiding our clients through the digital acceleration twitter database needed to navigate these unpredictable times, seize new opportunities, and be ready for what’s next. Here are some of the steps we’re taking to implement winning commerce strategies for the future.
3 illustrations represent the steps to improving commerce strategies: Assess maturity and set goals. Break down silos and share data. Optimize on a loop.
For companies looking to increase investment in end-to-end commerce management, we recommend starting with an honest audit of your capabilities. A commerce maturity assessment—of your organizational structure, operations, category, momentum, and more—starts an informed conversation, establishes where the organization stands, and clearly maps out the tools and processes needed to reach the next level.
► An executive sponsor, such as the chief digital officer, can help champion this process, driving a credible agenda and influencing the necessary change at all levels of the business.
► A business maturity assessment can particularly help establish a shared scoreboard, with common goals and consistent measurement. For many clients, their assessments inform media budget models and key bi-annual media decisions, which then inform day-to-day implementation and optimization.
When COVID-19 hit, one of our CPG clients, spanning multiple regions and categories, was able to quickly identify a specific action each of their brands could take in local markets to continue optimizing sales. A unified measurement platform and quarterly tracking has enabled client and agency teams around the world to maintain a holistic view of progress, regardless of unique and fluctuating market dynamics.
Silos eventually carry over into the agency structure, which can lead to a disjointed client narrative.
►Break down silos and share data
Client organizations are often built in silos and make decisions as separate entities, despite engaging the same audiences. These silos eventually carry over into the agency structure, which can lead to a disjointed client narrative.
► In this dynamic market, managing end-to-end commerce is no longer a nice-to-have. It’s essential. Just as “digital strategy” went from the last slide of a pitch deck 10 years ago to the foundation of everything we do today, commerce must now become a core competency for every business.
At Publicis Commerce, we’re guiding our clients through the digital acceleration twitter database needed to navigate these unpredictable times, seize new opportunities, and be ready for what’s next. Here are some of the steps we’re taking to implement winning commerce strategies for the future.
3 illustrations represent the steps to improving commerce strategies: Assess maturity and set goals. Break down silos and share data. Optimize on a loop.
For companies looking to increase investment in end-to-end commerce management, we recommend starting with an honest audit of your capabilities. A commerce maturity assessment—of your organizational structure, operations, category, momentum, and more—starts an informed conversation, establishes where the organization stands, and clearly maps out the tools and processes needed to reach the next level.
► An executive sponsor, such as the chief digital officer, can help champion this process, driving a credible agenda and influencing the necessary change at all levels of the business.
► A business maturity assessment can particularly help establish a shared scoreboard, with common goals and consistent measurement. For many clients, their assessments inform media budget models and key bi-annual media decisions, which then inform day-to-day implementation and optimization.
When COVID-19 hit, one of our CPG clients, spanning multiple regions and categories, was able to quickly identify a specific action each of their brands could take in local markets to continue optimizing sales. A unified measurement platform and quarterly tracking has enabled client and agency teams around the world to maintain a holistic view of progress, regardless of unique and fluctuating market dynamics.
Silos eventually carry over into the agency structure, which can lead to a disjointed client narrative.
►Break down silos and share data
Client organizations are often built in silos and make decisions as separate entities, despite engaging the same audiences. These silos eventually carry over into the agency structure, which can lead to a disjointed client narrative.