Lots of them.
Or at least, as many as possible.
That's why all the inbound marketing strategies, capable of attracting many potential leads to your business, are so popular.
However, many companies stop there.
At the acquisition.
And that's a very bad idea.
Look, it's estimated that approximately 79% of leads never become customers.
poor lead management
And that's assuming you're using the right lead management bulk sms myanmar strategies. Otherwise, the number is even lower.
Unless your goal is to convert at most 1 in 10 leads you get, you need to learn the best ways to manage leads.
And that's what this article aims to teach you.
What is lead management?
Getting a lead is just the first part of your sales funnel. This is especially clear
: At some point in their research, decision, and purchase process, the potential customer comes into contact with you.
However, there are still many steps they have to go through (and that we have to facilitate) to ensure that they reach the end of the road: becoming a customer.
Steps in a Customer Experience Map
To facilitate this process, there are 3 keys on which any lead management should be based:
The real interest in helping.
The timing.
Personalization.
The real interest in helping
If you really want to take your lead management to the next level, you have to want to help them.
But really, not help them buy your products and services.
That's why, if you're not a good fit for a lead, you should recommend someone from your competition who is.
If they want to pay for features or services that they're not going to make money off of, you should advise them against it.
Ultimately, you should have a real interest in helping them with their problems.
And believe me, this kind of empathy pays off in the end.
