Why is persuasion so important in marketing?
You already understand how important it is to connect with your audience. Often, you can connect with your followers emotionally, inspire them, and motivate them. You know you can because of the kind of reaction and feedback you get at the end of any public appearance (whether it’s a story, a livestream , or another content format) when people tell you how much they enjoyed your story.
But at the end of the day, the most compelling story middle east mobile number list in the world won't do anything for you if it doesn't make your audience pay attention. You've probably guessed by now that persuasion is the element that helps your audience make the decision you want them to make. If you want them to sign up, persuasion will get them to sign up.
But the process goes a little deeper. Persuasion starts with managing your audience's attention - what they pay attention to, what they focus their attention on, and what they notice when they listen to you.
In a way, this can be related to how magicians work. Part of the magician's strategy is to help control the direction of your eyes by drawing your attention to a specific action. They might show you the inside of their hat, or roll up their sleeves, or spin a table. And you see this and think the magician is being honest when they show you that they have nothing hidden up their sleeve.
The truth is that the magician wants the audience to watch their hands and sleeves, to notice what he dropped under the table or stuck to the mirror. The magician controls the audience's focus; therefore, he has complete control over what the audience pays attention to. This is what allows the magician to predict the audience's reaction .
In addition to controlling audience attention, persuasion also allows marketers to control what is known as the second conversation.
The second conversation is the internal dialogue that takes place in the audience's mind as they listen to the presentation. It's the conversation they have with themselves about what to have for dinner, whether their customer responded to their email, or whether the ad they placed this morning is working.
This second conversation is usually much more engaging and has a much higher priority in the minds of the audience. So, if you allow the minds of your viewers and readers to get caught up in the second conversation, they will continue to wander in their immediate thoughts. They will jump from one thought to another, paying very little attention to you and your product.
On the other hand, if you can control this second conversation through persuasion, you will double the amount of attention your audience will give you and reduce the risk of them having a thought in their head that takes them away from your proposal.
Marketers and brands can drive persuasion and encourage users to take targeted actions by using a 4-step framework.
