Digital Communication and CGI: the visual revolution
Posted: Sun Dec 01, 2024 10:51 am
CGI, an acronym for Computer Generated Imagery , is gaining more and more popularity and has revolutionized both 3D graphics and the marketing industry in general. Born in the 1950s, this technology has become an integral part of the film industry, with productions requiring significant investments. However, its versatility has also attracted fashion companies such as Jacquemus and Maybelline, who have used it to create extraordinary campaigns .
Why does CGI work in digital communication?
CGI exploits our ability to confuse reality with imagination . By integrating fantastical elements into familiar environments, such as email list buses that flap their eyes or bags that whizz through the streets, it forces us to believe in this imaginary “reality,” leaving a lasting and clear impression.
Advantages of CGI in Marketing
Using CGI in marketing offers numerous advantages such as:
Immersive Realism: Allows you to create extremely realistic images and animations, engaging the audience more effectively than traditional representations.
Accurate visualization: You can present your products or services in a detailed and precise way, allowing customers to have a clear idea of what they are buying.
Creative Flexibility: CGI technology offers a wide range of creative options, allowing you to flexibly explore ideas and concepts without the need to create physical products.
Save time and resources: By eliminating the need to produce physical prototypes or complex environments, CGI saves valuable time and resources.
Memorability: Multisensory images are particularly memorable and can leave a lasting impression on the minds of consumers.
Differentiation: Using CGI can distinguish a brand from its competitors by offering a unique and engaging visual experience
Context versatility: It can be used in many contexts, from video ads to websites, allowing you to reach your audience in different ways.
Digital Communication and the Two Most Iconic CGI Campaigns
2023 saw the growth of CGI campaigns and two in particular stood out for their originality.
CGI by Jacquemus: Bags on the Move in Paris
Jacquemus has launched a CGI campaign that has captured everyone’s attention. The video seems to be shot by a passerby with a smartphone, showing bags whizzing through the streets of Paris . The interval between the moving bags and the cars gives the video a strong sense of realism . The feeling of authenticity is further accentuated by the provocative caption “I THINK I LIKE PARIS NOW”. The campaign revisits the city with a personal touch, inserting Jacquemus-themed details that make the video unforgettable.
CGI in the blink of an eye according to Maybelline
Maybelline has created a stunning CGI campaign that has left many people speechless. Buses and subways suddenly growing lashes and wearing mascara . What makes this campaign so authentic? Just like Jacquemus, the secret lies in the use of real locations , such as London streets and the subway, combined with the presence of real people in the video. The campaign focuses on the innovative design of a mascara applicator, enlarged to also be perfect for the lashes of buses and subways. This approach makes the campaign extraordinarily effective.
Conclusion on CGI and digital communication
In a world increasingly oriented towards digital communication, CGI emerges as a new frontier that opens up many opportunities for creativity and engagement with the public. In both the film and marketing fields, CGI establishes itself as an indispensable tool for promoting products , services and messages in an effective and engaging way.
Why does CGI work in digital communication?
CGI exploits our ability to confuse reality with imagination . By integrating fantastical elements into familiar environments, such as email list buses that flap their eyes or bags that whizz through the streets, it forces us to believe in this imaginary “reality,” leaving a lasting and clear impression.
Advantages of CGI in Marketing
Using CGI in marketing offers numerous advantages such as:
Immersive Realism: Allows you to create extremely realistic images and animations, engaging the audience more effectively than traditional representations.
Accurate visualization: You can present your products or services in a detailed and precise way, allowing customers to have a clear idea of what they are buying.
Creative Flexibility: CGI technology offers a wide range of creative options, allowing you to flexibly explore ideas and concepts without the need to create physical products.
Save time and resources: By eliminating the need to produce physical prototypes or complex environments, CGI saves valuable time and resources.
Memorability: Multisensory images are particularly memorable and can leave a lasting impression on the minds of consumers.
Differentiation: Using CGI can distinguish a brand from its competitors by offering a unique and engaging visual experience
Context versatility: It can be used in many contexts, from video ads to websites, allowing you to reach your audience in different ways.
Digital Communication and the Two Most Iconic CGI Campaigns
2023 saw the growth of CGI campaigns and two in particular stood out for their originality.
CGI by Jacquemus: Bags on the Move in Paris
Jacquemus has launched a CGI campaign that has captured everyone’s attention. The video seems to be shot by a passerby with a smartphone, showing bags whizzing through the streets of Paris . The interval between the moving bags and the cars gives the video a strong sense of realism . The feeling of authenticity is further accentuated by the provocative caption “I THINK I LIKE PARIS NOW”. The campaign revisits the city with a personal touch, inserting Jacquemus-themed details that make the video unforgettable.
CGI in the blink of an eye according to Maybelline
Maybelline has created a stunning CGI campaign that has left many people speechless. Buses and subways suddenly growing lashes and wearing mascara . What makes this campaign so authentic? Just like Jacquemus, the secret lies in the use of real locations , such as London streets and the subway, combined with the presence of real people in the video. The campaign focuses on the innovative design of a mascara applicator, enlarged to also be perfect for the lashes of buses and subways. This approach makes the campaign extraordinarily effective.
Conclusion on CGI and digital communication
In a world increasingly oriented towards digital communication, CGI emerges as a new frontier that opens up many opportunities for creativity and engagement with the public. In both the film and marketing fields, CGI establishes itself as an indispensable tool for promoting products , services and messages in an effective and engaging way.