It is important to understand that without a CTA, your campaign becomes a challenge for your audience. Imagine the instructions for assembling a piece of furniture: in order for the piece of furniture to be assembled correctly, you must follow the instructions in a certain order. Your campaign works in a similar way. Without a call to action to guide your audience and take them from point A to point B, they will not be able to access the entire campaign and, therefore, will not be able to see your entire message.
Although creating and using a CTA may seem like a simple thing to do, using it properly doesn't mean designing just any button, putting it on your website and measuring its results. For a CTA to be truly aligned with all the other elements of your strategy, there are a few things to consider:
1. The CTA is just one tool in the toolbox: A CTA alone won't do the b2c cell phone number list trick, no matter how attractive or relevant its design is. Keep in mind that in a digital campaign, all elements must be aligned to convey the same message and appeal to the same audience.
Are the texts of your articles, social media posts, landing pages and CTAs the same? Is your offer clear across all your channels? It’s important to maintain a consistent image and message so that people who engage with your campaigns can easily follow the path you laid out. Ultimately, you want people to enter your sales process without difficulty, and the CTA is the gateway.
2. Testing is necessary: Even if your campaign is planned down to the last detail, there will always be details that can be improved. The shape, color, font, images, and even the size of a CTA can vary its effectiveness. That's why it's important to have several CTA models ready when launching a campaign and implement them in different places. Only through real testing will you be able to be sure which one is most effective.
3. Your CTAs must serve a very specific purpose: As we said with the furniture example, CTAs serve a clear purpose: they help visitors take the first step to enter your sales process. Therefore, they must focus on attracting people to your offers, posts, etc. If a CTA fails to attract the target audience, it is not serving the campaign. Likewise, if it is not helping people decide on one or another of your offers, it is better to change it.
That said, it’s time to evaluate your campaigns’ CTAs . Are they eye-catching and engaging? Are they effective? Evaluation is key to improving your digital marketing efforts. But above all, practice makes perfect. If you don’t put your CTAs out there and test them over and over again, you’ll miss out on valuable insights from your audience.
If your company already has a strategy and is ready to implement its CTAs, you may be interested in learning what other tools will be useful in your campaign and how to use them all together to achieve amazing results. Download our digital toolkit and discover all the advantages you will gain by using them within your strategy:
