Apply filters for Keyword Difficulty (SEO) or Competitive Density (PPC)
Posted: Tue Dec 17, 2024 5:55 am
Maybe you’re having trouble sifting through this long list of keywords to find the most realistic targets. Luckily, Semrush provides filters that allow you to eliminate highly competitive keywords that aren’t worth your time.
In every keyword report, there are germany phone number list two useful metrics that measure competition:
Keyword Difficulty for SEO : Measured from 0-100
Competitive Density for PPC : Measured from 0-1.00
A high Keyword Difficulty score means that there are authoritative domains ranking on the first page of Google results and that it will therefore be difficult to outrank sites already present in the organic results.
A high Competitive Density score indicates that there are a high number of domains bidding on the keyword.
To try to rank a PPC ad for a keyword with a high cost per click and a high Competitive Density, you need to place an expensive bid and set up a perfectly optimized landing page . It would be best if you focused on keywords with a low Competitive Density to start with .
For SEO , you should focus on keywords with low Keyword Difficulty . Often, there is a correlation between longer keywords and lower Keyword Difficulty and competition.
Look at the comparison between the competition and difficulty levels in our example:
As phrases become more specific, Keyword Difficulty and Competitive Density decrease.
Interestingly, “potted tomato plant” has a lower organic difficulty score than “when to plant tomatoes” despite having a higher competitive density.
In this case, it would probably be easier to target “potted tomato plant” with SEO, rather than advertising.
To analyze only the most viable keywords, apply filters to eliminate keywords with high Keyword Difficulty and Competitive Density scores.
You can apply filters for both metrics to a report at the same time. In the example below you can see where to find the filter options.
In every keyword report, there are germany phone number list two useful metrics that measure competition:
Keyword Difficulty for SEO : Measured from 0-100
Competitive Density for PPC : Measured from 0-1.00
A high Keyword Difficulty score means that there are authoritative domains ranking on the first page of Google results and that it will therefore be difficult to outrank sites already present in the organic results.
A high Competitive Density score indicates that there are a high number of domains bidding on the keyword.
To try to rank a PPC ad for a keyword with a high cost per click and a high Competitive Density, you need to place an expensive bid and set up a perfectly optimized landing page . It would be best if you focused on keywords with a low Competitive Density to start with .
For SEO , you should focus on keywords with low Keyword Difficulty . Often, there is a correlation between longer keywords and lower Keyword Difficulty and competition.
Look at the comparison between the competition and difficulty levels in our example:
As phrases become more specific, Keyword Difficulty and Competitive Density decrease.
Interestingly, “potted tomato plant” has a lower organic difficulty score than “when to plant tomatoes” despite having a higher competitive density.
In this case, it would probably be easier to target “potted tomato plant” with SEO, rather than advertising.
To analyze only the most viable keywords, apply filters to eliminate keywords with high Keyword Difficulty and Competitive Density scores.
You can apply filters for both metrics to a report at the same time. In the example below you can see where to find the filter options.