History of CRM: from the 80s to today
Posted: Tue Dec 17, 2024 5:56 am
To fully understand what CRM means , it is necessary to know its evolution over the years, that is, the history of CRM software.
In a previous article, 'CRM On Demand: the improved version of CRM On Premise', we already briefly discussed the transition from traditional CRM to CRM On Demand, its latest 'update'. On this occasion, we will review the history of CRM from its beginnings to the present day, with the birth of efficy.
History of CRM decade by decade80's
This was the birth of the first CRM and database development for companies. These were complicated, and their implementation took time and money.
1986: Creation of contact managers.
1989: Jon Ferrara creates Goldmine and develops the first SFA (Sales Force Automation), aimed at SMEs. These applications included Contact Management , Opportunity Management and Revenue Forecasting .
90's
CRM takeoff: they are implemented as integrated solutions. The term CRM , given by Tom Siebel , is imposed, grouping all the previous concepts: A tool for managing customer relationships, sales, marketing campaigns and support. In this decade, large ERPs are completed with a CRM solution.
1993: Siebel, the world leader in CRM at the time, was born. It offered e-business products at the time .
1995: Call Centers are created, where data is stored bulk sms philippines and difficult to access.
1996-98: ERP (Enterprise Resource Planning) software is born , with Front Office processes (contact with the client). At this point in the history of CRM , it was still considered incomplete, since....
1999: Marc Benioff founds Salesforce, a 100% cloud-based software (e-CRM). It enters the world of business software, based on SaaS: Software as a Service, with predictable costs and on demand.
crm history 80 2000
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It's the decade of the '.com Bubble'. Smaller, cheaper CRM platforms based on Windows networks are born; but still without any strategy.
2001: Sage CRM emerges from the merger of several companies providing this software for small and medium-sized businesses.
2002: Microsoft becomes the main player in CRM+ERP. Furthermore, it is estimated that 65% of CRM implementations fail, which raises doubts about its effectiveness and dissatisfies users.
End of the decade: Salesforce becomes the world leader with its Cloud+SFA+Simple model.
CRM is now beginning to be understood as a strategy for approaching customers, rather than as software in itself. On the way to Relationship Marketing , placing the customer at the centre of attention, with personalised communication that makes them feel unique: long-term relationships are created, the famous loyalty.
In a previous article, 'CRM On Demand: the improved version of CRM On Premise', we already briefly discussed the transition from traditional CRM to CRM On Demand, its latest 'update'. On this occasion, we will review the history of CRM from its beginnings to the present day, with the birth of efficy.
History of CRM decade by decade80's
This was the birth of the first CRM and database development for companies. These were complicated, and their implementation took time and money.
1986: Creation of contact managers.
1989: Jon Ferrara creates Goldmine and develops the first SFA (Sales Force Automation), aimed at SMEs. These applications included Contact Management , Opportunity Management and Revenue Forecasting .
90's
CRM takeoff: they are implemented as integrated solutions. The term CRM , given by Tom Siebel , is imposed, grouping all the previous concepts: A tool for managing customer relationships, sales, marketing campaigns and support. In this decade, large ERPs are completed with a CRM solution.
1993: Siebel, the world leader in CRM at the time, was born. It offered e-business products at the time .
1995: Call Centers are created, where data is stored bulk sms philippines and difficult to access.
1996-98: ERP (Enterprise Resource Planning) software is born , with Front Office processes (contact with the client). At this point in the history of CRM , it was still considered incomplete, since....
1999: Marc Benioff founds Salesforce, a 100% cloud-based software (e-CRM). It enters the world of business software, based on SaaS: Software as a Service, with predictable costs and on demand.
crm history 80 2000
Do you like the article? Try efficy for FREE
Plus, if you want, we'll give you a free tour of efficy based on your business.
Discover how efficy is the solution for your business!
Request your demo
It's the decade of the '.com Bubble'. Smaller, cheaper CRM platforms based on Windows networks are born; but still without any strategy.
2001: Sage CRM emerges from the merger of several companies providing this software for small and medium-sized businesses.
2002: Microsoft becomes the main player in CRM+ERP. Furthermore, it is estimated that 65% of CRM implementations fail, which raises doubts about its effectiveness and dissatisfies users.
End of the decade: Salesforce becomes the world leader with its Cloud+SFA+Simple model.
CRM is now beginning to be understood as a strategy for approaching customers, rather than as software in itself. On the way to Relationship Marketing , placing the customer at the centre of attention, with personalised communication that makes them feel unique: long-term relationships are created, the famous loyalty.