The world's leading brands will spend 60%
Posted: Tue Dec 17, 2024 6:00 am
They know that this platform is for millennial consumers (18-34 years old) and their idols, the YouTubers , who foster a 'buddy-buddy' relationship with users that other brands can hardly do. From a communication point of view, it is surprising to find figures of more than 23 million views in a beer commercial like Budweiser. But that is where the problem lies: most users do not voluntarily watch the video for the beer, but for the story it tells, for how it is able to touch the sensitive fiber and then let us know that Budweiser is there. In short: quality branded content .
Once again, it is clear how communication whatsapp number list channels are becoming more and more human. We like to watch celebrities , but we also like to be reminded that there are “ordinary people” like us who manage to stand out.
The success of channels with millions of subscribers like GoPro is due to the fact that anyone with such a camera can make really good videos capable of reaching the general public without being famous. They demonstrate through recordings made by ordinary people that great results can be achieved and shared. A smart strategy that brings the brand closer to users, connects them with each other and also saves costs. GoPro does not record videos, but experiences .
Advertising on YouTube has to be interesting and respond to a need, small pills of close stories that users can consume at any time and through different devices. Pre-roll formats are a challenge for consumers, five seconds of video where, in most cases, far from capturing the idea of the ad, you have in mind the countdown to get rid of it and click 'Skip Ad'. Suggest a great story , 'work it out' so that those seconds are a small trailer of your own film, make them want to search for the video and see more when they finish. Don't forget to make quality branded content.
Once again, it is clear how communication whatsapp number list channels are becoming more and more human. We like to watch celebrities , but we also like to be reminded that there are “ordinary people” like us who manage to stand out.
The success of channels with millions of subscribers like GoPro is due to the fact that anyone with such a camera can make really good videos capable of reaching the general public without being famous. They demonstrate through recordings made by ordinary people that great results can be achieved and shared. A smart strategy that brings the brand closer to users, connects them with each other and also saves costs. GoPro does not record videos, but experiences .
Advertising on YouTube has to be interesting and respond to a need, small pills of close stories that users can consume at any time and through different devices. Pre-roll formats are a challenge for consumers, five seconds of video where, in most cases, far from capturing the idea of the ad, you have in mind the countdown to get rid of it and click 'Skip Ad'. Suggest a great story , 'work it out' so that those seconds are a small trailer of your own film, make them want to search for the video and see more when they finish. Don't forget to make quality branded content.