When our goal is to reach a local niche market with a website designed specifically for the target market, it is necessary to make some adjustments in terms of SEO. For this, there are several techniques that allow us to provide the necessary sense of locality to the target portal.
One of these techniques is to generate a cloud of social content around the website so that geographic targeting can be validated by third parties. In addition to increasing the number of pages we would have on a keyword, we would also improve our score in search engine algorithms. The more relevant social networks have corporate profiles, the more information search engines will have about our site and will be able to relate it geographically to the users who perform the searches.
In this case, it is necessary to correctly geo-position the country wise email marketing list address of the offices. Social networks such as Foursquare, programs such as Google Places, tools such as Google Maps, Bing Maps, Open Street Maps will boost your results. If you do not have offices to geo-position, placing the city or country as an address within the social profiles will be enough.
Other complementary actions include changing the meta tags of our site to include geographic information and creating dedicated sections of our portal to report on our geographic information. We can even use search engine validation tools to manually submit geographic information.
Geographic positioning can be essential for the search engine to determine the relevance or not of a result in some searches, which is why we must consider it when carrying out an SEO strategy.
Article written by Luis Campuzano
Ecuadorian web solutions implementer and SEO and SMO specialist. He has implemented GNU/GPL Web solutions in various private and public institutions in Ecuador. He is a member of several technology communities in the country such as Wikimedia Ecuador, Joomla Eua
