As social media becomes an increasingly important piece of the japan girl whatsapp number marketing puzzle, more businesses are paying close attention to how they structure their social media teams and what types of people they hire for these roles.
While brand new start-ups or small businesses might immediately hire a social media manager, covering your social media needs isn’t always that cut and dry. In fact, if you don’t get clear on your goals, functional needs, and skill requirements up front, you run the risk of building a team that can’t scale with your business.
This guide will give you a clear path for planning and structuring your social media team, including the most common social media roles and when you might need to hire each of them. We’ll also cover some key considerations that come after you’ve hired your team: How will they work together? What resources will they need? How will you keep them happy and high-performing?
Let’s dive in!
The purpose, structure, and focus of your social media team are directly related to your brand's goals. These goals will help you build a social media strategy, identify the social media functions you need covered, and prioritize the skills and specializations you need on the team.
1. Get clear on your social media goals
Before you can structure your team, you need to know what they'll be doing. Otherwise, you’ll fall into the most common social media pitfall: Just posting to post.
Translating brand goals to social media strategyIf you don’t already have a social media strategy that outlines your goals, you can develop a loose idea from the following question: What are your brand’s overall goals, and how can social media help reach those goals? This will clarify your social media goals and how to reach them.
For example, if a startup brand’s main goal is to build brand awareness, this might translate to the social media goals of increasing views and follower count. A tactic for reaching these goals is to focus on short-form video.
That’s a fine starting point for now, but be sure to bookmark our guide to building a social media strategy so you can read up on it later.
2. Identify your team’s core functions
Next, you need to figure out the functions or focus areas that your social media team will work on in order to reach these goals.
