5 Tips to Attract More Customers to Your Website
Posted: Tue Dec 17, 2024 6:22 am
If we asked you, as an entrepreneur or business owner, what your main objective was when you decided to create your website , you would probably answer: “to have more visitors who, in turn, would become new or recurring customers.”
And you would have a totally valid point, because in the end we all want to have a website to reinforce our image and reach more people.
But what happens when you already have a website and you haven't managed to attract as many people as you expected? Fortunately, there are many proven strategies and tricks to increase web traffic, among which we share five surefire ones:
1. Create a Google My Business profile to get more local traffic.
A great way to attract more people to your physical business and website is by using the Google My Business platform .
This free tool from Google allows you to create a business profile that anyone on the Internet can see , whether it's customers searching for your page or people exploring businesses like yours near their geographic location.
What does this look like in practice? For example, let's say you work in Mexico City and you own a chair store…
Position your business online with free tools.
…with Google My Business you can enter relevant data about your business chile business email list (such as your address, phone number, website, and business hours) so that when someone searches for “chairs in Mexico City,” your “sillas.com” page will appear and people will be encouraged to learn more about your offering online, or visit your physical store.
This is how Google My Business profiles appear when someone searches for a specific type of business, such as chairs:
Get your business online with free tools like Google My Business.
2. Optimize your site for search engines
Have you ever noticed that when you search for something on the Internet – on search engines like Google, Yahoo, Bing, etc. – you almost always click on the first results because they “match” what you were searching for? Well, there are several techniques behind the websites that appear on the first page .
And the discipline where these techniques are used is called search engine optimization (SEO), which consists of improving the internal and external aspects of your site so that search engines can rank it based on its content and then have it appear in relevant search results.
For example, if you want your website to appear in the top results of Google when someone searches for “designer chairs,” then you will have to take some actions – such as editing the HTML code and writing text that includes that specific phrase – so that the search engine identifies that your site specializes in designer chairs.
We don't want to get too technical, so we're sharing a video in English that briefly explains how SEO works and why it's important:
Ultimately, look at SEO as a discipline that can help you rank your website at the top when someone searches for a phrase related to your product/service/company. That phrase that people are searching for (and where you appear) can bring traffic to your page, which in turn can translate into more business opportunities.
Related: SEO tutorial for your company .
3. Go ahead and publish content!
You may or may not have heard about the effectiveness of content. The important thing is that you know that content on your own website, blog or even on your social media can help you attract people.
Consider that we live in a connected world, where we can easily access information and we value those who facilitate our search. If you decide to dedicate part of your effort to creating content to resolve doubts and provide solutions to the problems that your prospects or clients experience , we are sure that many will value your work and your business will benefit.
But where do you start? You can begin by jotting down ideas about all the topics your business covers. For example, if you sell chairs, people will probably ask themselves: where can I buy chairs? How much does a chair cost and what does its price depend on? What are the best materials for homes/offices/outdoor spaces? What characteristics do the most comfortable chairs have? etc.
You might then decide which format is best for displaying that information, i.e. whether a specific topic would be better served by a blog post, an image with text, a video, a podcast, or another format. For example, for the topics we mentioned above, the title “How much does a chair cost and what does its price depend on?” could be a blog post with a price comparison table, but perhaps the topic “Features of the most comfortable chairs” could be an infographic.
Note: There is no magic formula. Rather, it all depends on your business, the communication you need to manage for your audience, and the way information appears best on the Internet.
Once you have a clearer idea of what topics you can develop and how to approach them, you will only need to create a calendar where you decide what you will publish on your site, your blog or your social networks in the weeks, months or years to come.
And you would have a totally valid point, because in the end we all want to have a website to reinforce our image and reach more people.
But what happens when you already have a website and you haven't managed to attract as many people as you expected? Fortunately, there are many proven strategies and tricks to increase web traffic, among which we share five surefire ones:
1. Create a Google My Business profile to get more local traffic.
A great way to attract more people to your physical business and website is by using the Google My Business platform .
This free tool from Google allows you to create a business profile that anyone on the Internet can see , whether it's customers searching for your page or people exploring businesses like yours near their geographic location.
What does this look like in practice? For example, let's say you work in Mexico City and you own a chair store…
Position your business online with free tools.
…with Google My Business you can enter relevant data about your business chile business email list (such as your address, phone number, website, and business hours) so that when someone searches for “chairs in Mexico City,” your “sillas.com” page will appear and people will be encouraged to learn more about your offering online, or visit your physical store.
This is how Google My Business profiles appear when someone searches for a specific type of business, such as chairs:
Get your business online with free tools like Google My Business.
2. Optimize your site for search engines
Have you ever noticed that when you search for something on the Internet – on search engines like Google, Yahoo, Bing, etc. – you almost always click on the first results because they “match” what you were searching for? Well, there are several techniques behind the websites that appear on the first page .
And the discipline where these techniques are used is called search engine optimization (SEO), which consists of improving the internal and external aspects of your site so that search engines can rank it based on its content and then have it appear in relevant search results.
For example, if you want your website to appear in the top results of Google when someone searches for “designer chairs,” then you will have to take some actions – such as editing the HTML code and writing text that includes that specific phrase – so that the search engine identifies that your site specializes in designer chairs.
We don't want to get too technical, so we're sharing a video in English that briefly explains how SEO works and why it's important:
Ultimately, look at SEO as a discipline that can help you rank your website at the top when someone searches for a phrase related to your product/service/company. That phrase that people are searching for (and where you appear) can bring traffic to your page, which in turn can translate into more business opportunities.
Related: SEO tutorial for your company .
3. Go ahead and publish content!
You may or may not have heard about the effectiveness of content. The important thing is that you know that content on your own website, blog or even on your social media can help you attract people.
Consider that we live in a connected world, where we can easily access information and we value those who facilitate our search. If you decide to dedicate part of your effort to creating content to resolve doubts and provide solutions to the problems that your prospects or clients experience , we are sure that many will value your work and your business will benefit.
But where do you start? You can begin by jotting down ideas about all the topics your business covers. For example, if you sell chairs, people will probably ask themselves: where can I buy chairs? How much does a chair cost and what does its price depend on? What are the best materials for homes/offices/outdoor spaces? What characteristics do the most comfortable chairs have? etc.
You might then decide which format is best for displaying that information, i.e. whether a specific topic would be better served by a blog post, an image with text, a video, a podcast, or another format. For example, for the topics we mentioned above, the title “How much does a chair cost and what does its price depend on?” could be a blog post with a price comparison table, but perhaps the topic “Features of the most comfortable chairs” could be an infographic.
Note: There is no magic formula. Rather, it all depends on your business, the communication you need to manage for your audience, and the way information appears best on the Internet.
Once you have a clearer idea of what topics you can develop and how to approach them, you will only need to create a calendar where you decide what you will publish on your site, your blog or your social networks in the weeks, months or years to come.