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Posted: Tue Dec 17, 2024 6:25 am
case study perfume academy instant poll statistics
The contest achieved a conversion rate of more than 20% and the landing page received approximately 200,000 views , also thanks to the use of “Referral” : a feature that allows the participant to invite 5 friends to participate in the contest in exchange for an additional play to win one of the 100 perfumes up for grabs with the Instant Win.
Brand or product awareness
A little-known brand , or even a well-known company that has buy country b2b b2c email address list decided to launch a completely new product on the market , may have the goal of increasing its online visibility in order to generate buzz and word of mouth, thus improving its awareness among its target audience. This does not necessarily exclude the possibility of collecting qualified leads, of course.
To better explain the potential of an online contest for brand awareness, let's take the Ankarsrum case study . The company, which produces kitchen machines for the home market, is well known abroad, but has only recently entered the Italian market. The online contest #homemadeakr therefore had to test people's response and bring them to the stores to ask for information on the brand's products.
photo contest Ankarsrum - Cover blog
The contest involved about 1,700,000 people on social media, with a consequent increase in followers on the two main social media used to promote the contest (Facebook and Instagram). The landing page of the online prize contest obtained 234,683 total views , with 143,378 unique users and 9,868 profiled contacts . We are talking about a conversion rate of 6.88% which for such a little-known brand is an absolutely excellent result.
Read the full case study
Here is a practical demonstration of how an online prize competition, if well structured, can be a strategy to support brand awareness.
Engagement
The contest achieved a conversion rate of more than 20% and the landing page received approximately 200,000 views , also thanks to the use of “Referral” : a feature that allows the participant to invite 5 friends to participate in the contest in exchange for an additional play to win one of the 100 perfumes up for grabs with the Instant Win.
Brand or product awareness
A little-known brand , or even a well-known company that has buy country b2b b2c email address list decided to launch a completely new product on the market , may have the goal of increasing its online visibility in order to generate buzz and word of mouth, thus improving its awareness among its target audience. This does not necessarily exclude the possibility of collecting qualified leads, of course.
To better explain the potential of an online contest for brand awareness, let's take the Ankarsrum case study . The company, which produces kitchen machines for the home market, is well known abroad, but has only recently entered the Italian market. The online contest #homemadeakr therefore had to test people's response and bring them to the stores to ask for information on the brand's products.
photo contest Ankarsrum - Cover blog
The contest involved about 1,700,000 people on social media, with a consequent increase in followers on the two main social media used to promote the contest (Facebook and Instagram). The landing page of the online prize contest obtained 234,683 total views , with 143,378 unique users and 9,868 profiled contacts . We are talking about a conversion rate of 6.88% which for such a little-known brand is an absolutely excellent result.
Read the full case study
Here is a practical demonstration of how an online prize competition, if well structured, can be a strategy to support brand awareness.
Engagement