Maximum potential audience of your new product/service
Posted: Tue Dec 17, 2024 6:27 am
If you are planning to launch a new specific product or test some parameters in an upcoming promotion, you should examine your rival's top pages that belong to a similar campaign. Maybe you can discover some techniques that you can apply to your business.
How much traffic did it generate?
Check out your top performing competitor to get an idea of your maximum possible reach. Get some insights to determine if their audience has shown particular engagement for a particular website content.
You can see how many unique users went directly to the Hubspot blog and check out the most popular articles.
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What traffic sources did you use to dbtodata promote a similar product/service?
By filtering historical data, you will see the results of each channel over time; this will allow you to determine your approximate investment in these channels.
We have a real example of how Macy's generates traffic to their women's clothing section :
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3. Your competitors' best products/services
Which of your rivals' pages do you think generated the most traffic? Probably the ones that ate up a large portion of your marketing budget and that contained the products/services that were initially most interesting to your target audience.
Pay attention to the best pages that feature specific products or product categories of your competitor . Study the traffic sources that your rival uses. You can then consider adding similar pages to your campaign or, conversely, focus on promoting the rest of your product range.
The latter is, in some cases, a reasonable strategy to avoid increasing competition.
For example, Coursera’s list of top pages reveals that the most promoted and, apparently, most visited pages are those for the professional certificates in Google Data Analytics and Google UX Design.
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By following the same process, you can drill down and find the most popular articles in specific categories or for different audiences.
How much traffic did it generate?
Check out your top performing competitor to get an idea of your maximum possible reach. Get some insights to determine if their audience has shown particular engagement for a particular website content.
You can see how many unique users went directly to the Hubspot blog and check out the most popular articles.
img-semblog
What traffic sources did you use to dbtodata promote a similar product/service?
By filtering historical data, you will see the results of each channel over time; this will allow you to determine your approximate investment in these channels.
We have a real example of how Macy's generates traffic to their women's clothing section :
img-semblog
3. Your competitors' best products/services
Which of your rivals' pages do you think generated the most traffic? Probably the ones that ate up a large portion of your marketing budget and that contained the products/services that were initially most interesting to your target audience.
Pay attention to the best pages that feature specific products or product categories of your competitor . Study the traffic sources that your rival uses. You can then consider adding similar pages to your campaign or, conversely, focus on promoting the rest of your product range.
The latter is, in some cases, a reasonable strategy to avoid increasing competition.
For example, Coursera’s list of top pages reveals that the most promoted and, apparently, most visited pages are those for the professional certificates in Google Data Analytics and Google UX Design.
img-semblog
By following the same process, you can drill down and find the most popular articles in specific categories or for different audiences.