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B2B E-Marketplaces – Consolidated business model

Posted: Tue Dec 17, 2024 6:40 am
by asimd17
In recent years, so-called e-marketplaces have appeared in every conceivable sector and market German Pineiro's Blog. These connect buyers and sellers in a "business-to-business" (B2B) centre, where online transactions can be carried out quickly and securely, increasing the efficiency of the exchange of goods and services, while significantly reducing transaction costs.

These global spaces for business, also known as e-markets or B2B Trade Communities, not only provide the possibility of connecting a large number of companies, clients and suppliers in a single cash app data meeting point, but also automatically link the entire chain of operations, from suppliers to the final consumer and are made up of different operators in a common activity, where purchase orders can be activated, products or excess stock offered, agreements established, specific offers or demands presented, etc.

However, for many of the gurus of the digital economy and the Internet, an e-marketplace must have a series of value-added services in order to be a successful business model, since at the end of the day it will not be enough to close a purchase order or a transaction through this business model. The ideal would be to have financial services, customer service, integrated logistics, etc. Therefore, not any site of this nature can be classified as an e-marketplace; there are conditions, characteristics and attributes that are inherent to it.

Some experts agree that an e-marketplace is a new business model that is not easy to implement and, for this reason, it has to meet a series of characteristics:

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1. Simple tools. The e-market must have tools that are easy to use and meet the needs of customers.

2. A wide range of suppliers. It is important to provide a wide range of suppliers to maintain user or customer interest, provide added value with current content and have enough flexibility to be able to provide customized solutions for each business need.

3. Standardization of catalogs. It is necessary to have the technical and commercial capacity to define a "single language" based on a catalog of products and services that covers the entire market from end to end. Without this, the negotiating parties may understand the offers differently, generating inconsistencies that end in failed businesses. Therefore, the management of a catalog that unifies the criteria of definition, presentation, evaluation and quality of the products and services sold in the e-marketplace is a major requirement.